Philips Healthcare - "Neurology imaging"

Publicis Sapient

Publicis Sapient Boston, Estados Unidos

9578

Marca: Philips Healthcare
País: Estados Unidos

Anunciante: Philips Healthcare

Título	Neurology imaging
Agencia	Publicis Sapient
Campaña	Philips Digital Scanners
Anunciante	Philips Healthcare
Marca	Philips Healthcare
Posted	Julio 2015
Sector Empresarial	Médico Equipo
Sinopsis	The CT Spectral experience is an interactive storytelling experience for doctors, clinicians and scientists to explore a CT Spectral scanner, from Philips Healthcare. This responsive designed experience hooks or challenges the user to see the spectral difference and prompts them to scroll and learn as they virtually scan two men’s bodies to see the difference of an abdominal scan using CT Spectral scanning against a similar abdominal scan using conventional scanning methodologies. The Digital PET digital experience is a quick, compelling and simple, interactive storytelling experience for doctors, clinicians, scientists to explore the world’s first digital PET scan, from Philips Healthcare. This responsive design experience hooks the user and prompts them to scroll and learn as they virtually ‘scan the man’ (video and photography) and learn about this new innovation in healthcare tech.
Medio	Interactivo
Worldwide Chief Creative Officer	Gaston Legorburu
Director artístico	Kit Casey
Programación web	Carla Crandall
Director creativo	Jared Kelleher
Responsable de conceptos / redactor	Emily Morgan
Desarrollador técnico	Joe Morgan
Diseñador	Sarah Peng
Account Assistant	Matt Thompson
Fotógrafo	Pete Tschudy
UX Designer	Qianru Zhang
Production Company Digital Director	Benjamin Zanghi
Programación web	Joe Carpenito
Director artístico	Tom Kershaw
UX Designer	Linda Mateos
Production Company Digital Director	Annie Truong