Título | The Safety Jingle |
Agencia | Happiness Brussels, an FCB Alliance |
Campaña | Safety Jingle |
Anunciante | OVK / PEVR (Parents of Child Road Victims) |
Marca | OVK (Parents of Road Victims) |
Posted | May 2017 |
Sector Empresarial | Seguridad Vial |
Sinopsis | On average Radio Hosts of popular radio stations ask their listeners to call-in, text or post, 46 times a day. But in Belgium 80% of the people listen to the radio while driving. Instead of coming up with yet another one-off awareness campaign, we came with a more permanent solution: The Safety Jingle. A short (8 second) audio message radio hosts can play right after they ask their listeners to call, text or tweet, to remind everybody not to use their phone behind the wheel. The Safety Jingle was recorded with the voices of actual parents who lost a child in a road traffic accident and sounded like this: “but please, no phone behind the wheel. A request by Parents of Road Victims. Like us.” The music contains the names of the 155 children who died in a traffic accident last year. |
Medio | Case Study |
Duración | |
Responsable de la creación | Geoffrey Hantson |
Director creativo | Philippe Fass |
Director creativo | Pieter Claeys |
Director artístico | Tim Schoenmaeckers |
Responsable de conceptos / redactor | Niels Sienaert |
Productor | Bart Vande Maele |
Realizador | Dirk Domen |
Productora | Raygun |
Sound Designer | Peter Baert |
Responsable de cuentas de agencia | Stefanie Drapier |
Responsable de cuentas de agencia | Tine Van Hasselt |
Responsable de cuentas de agencia | Hans Smets |
Additional Credits | Radio Group Belgium |
Productor de la agencia | Tuyet Hoang |