Coffee Shot - "THE SLEEPY RADIO ANNOUNCERS"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

5507

Título	THE SLEEPY RADIO ANNOUNCERS
Agencia	BBR Saatchi & Saatchi
Campaña	CoffeeShot Sleepy Annoucers Campaign
Anunciante	Elite (now merged into Strauss Group)
Marca	Coffee Shot
Fecha de primera difusión/publicación	2015 / 2
Sector Empresarial	Café, té, bebidas a base de chocolate calientes, preparados para el desayuno
Lema	Coffee Shot. Wakes you up.
Sinopsis	When the country's largest dairy tasked us with launching "Coffee Shot": their new caffeine packed small-bottled coffee drink, we decided to demonstrate the product's caffeine boost by targeting morning commuters.
Filosofía	Most people drive to work in a state of semi consciousness but usually turn on the radio all the same. Undeniably, these are some of the people that would benefit most from drinking Coffee Shot. We decided to take advantage of that. We took over a few commercial radio breaks and aired sleepy versions of well-known hard sale radio spots prior to the original ones for a whole month.
Medio	Radio
Duración	111 seconds
Chief Executive Officer (CEO)	YossiLubaton
Director ejecutivo de creación	Nadav Pressman
Director creativo	Eran Nir
Responsable de conceptos / redactor	Eran (Shushu) Spanier
Responsable de conceptos / redactor	Lior Shoham
Producción	Dorit Gvili
Creative Case Writer	Eva Hasson
Productor	Odelia Nachmias
Account Group Head	Maya Salomon
Jefe de cuentas	Moran Lupo
Ejecutivo de cuentas	Chen Halpern
Strategic Planning	Shai Nissenboim
Planner	Gilad Kremer
Traffic	Roniot Doanis