Título | Novomed Dog |
Agencia | Impact BBDO |
Campaña | Hidden Allergy |
Anunciante | Novomed |
Marca | Novomed |
Fecha de primera difusión/publicación | 2020 / 2 |
Producto | Anti-allergy clinic |
Sector Empresarial | Salud y productos farmacéuticos |
Sinopsis | In the region, allergies are most commonly linked to dust and pets. So we took those two elements to show people how, just like the causes of their allergies, what appears to be one thing may actually be something else entirely. We created a series of visuals featuring pets blending into their surroundings to show people how the causes of allergies aren’t that easy to spot and to encourage them to come to Novomed Centers so they could find out what they’re really allergic to. |
Medio | Prensa y publicaciones |
Responsable de la creación | Paul Shearer |
Director artístico | Marcio Dotti |
Responsable de conceptos / redactor | Simone Milani |
Director creativo adjunto | Ben Griffiths |
Director creativo | Logan Allanson |
Responsable de conceptos / redactor | Jason Velasquez Burayag |
Diseñador | Jithesh Narayanan |
Director ejecutivo de creación | Ali Rez |
Productor | Rebecca Ooi |
Responsable de cuentas de agencia | Rubina Ahmed |
Fotógrafo | Edmund Leong |
Retocador | Justin Chan |
Retocador | Lim Hui Jing |