| Título | SICK BEATS |
| Agencia | Area 23, An IPG Health Company |
| Campaña | SICK BEATS |
| Anunciante | Woojer |
| Marca | Woojer |
| Posted | Junio 2021 |
| Sector Empresarial | Electrónica doméstica y audiovisual |
| Filosofía | For kids with cystic fibrosis (CF), airway-clearance therapy is the worst part of their day. SICK BEATS is the world’s first music-powered airway clearance vest, using the clinically proven modality of soundwave therapy in an awesome treatment experience. The prototype, a redesign of Woojer’s consumer vest, syncs with a smartphone to pull therapeutic 40Hz frequencies from music and send them to the chest. The SICK BEATS experience uses a curated Spotify library of thousands of 40Hz songs. Kids can find new 40Hz music and create custom therapeutic playlists for the vest, all in the Spotify app. |
| Medio | Product Design/Development |
| Duración | |
| Socio creativo | Fred Levron |
| Responsable de la creación | Tim Hawkey |
| Director ejecutivo de creación | Elliot Langerman |
| Director creativo | Pamela Savage |
| General Creative Director | Dave Adler |
| Director creativo | Eduardo Tavares |
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