| Título | Slow This Ad |
| Agencia | Rethink Communications Inc. |
| Campaña | Slow This Ad |
| Anunciante | Kraft Heinz |
| Marca | Heinz |
| Fecha de primera difusión/publicación | 2023 / 3 |
| Sector Empresarial | Mayonesa, ketchup, mostazas |
| Sinopsis | The world’s slowest ketchup was on a mission to prove that the best things are always worth the wait. And we set out to do it where it would stand out the most - during the earth-rattling speed of a NASCAR race. Just as fans were settling in with their race day meal, we’d air a first of its kind 0.57 second TV ad that went by in a flash. The catch? The only way to enjoy it was to slow it down. Slowing it down revealed a full 30 second spot, featuring a mouthwatering slow ketchup pour, plus a hidden DoorDash coupon that let them order the perfect meal to pair with Heinz. |
| Medio | Web Film |
| Responsable de la creación | Aaron Starkman |
| Responsable de la creación | Mike Dubrick |
| Chief Strategy Officer | Sean McDonald |
| Director creativo | Zachary Bautista |
| Director creativo | Geoff Baillie |
| Responsable de conceptos / redactor | Geoff Baillie |
| Responsable de conceptos / redactor | Phil Coulter |
| Responsable de conceptos / redactor | Shawn Weidman |
| Director artístico | Zachary Bautista |
| Director artístico | Stefan D'Aversa |
| Strategist | Julian Morgan |
| Strategist | Emma Bayfield |
| Productor de la agencia | Tricia Lapidario |
| Productor de la agencia | Kate Spencer |
| Business Leader | Adam Ball |
| Director de cuentas | Jamie Sutherland |
| Director de cuentas | David Greisman |
| Responsable de cuentas de agencia | Jamie Flatow |
| Responsable de cuentas de agencia | Rachel Cloth |
| Productora | Free Society |
| Realizador | Shanghoon |
| Productor ejecutivo | tony dimarco |
| Responsable de la producción | Dan Arki |
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