Jiffy Lube - "Give it to You Straight Service"

JWT Atlanta

JWT Atlanta Atlanta, Estados Unidos

8320

Título	Give it to You Straight Service
Agencia	JWT Atlanta
Campaña	Give it to You Straight
Anunciante	Jiffy Lube
Marca	Jiffy Lube
Fecha de primera difusión/publicación	2014 / 3
Sector Empresarial	Neumáticos, accesorios, aceite, gasóleo, gasolina
Lema	Leave Worry Behind
Sinopsis	During March Madness, Jiffy Lube® launched its new campaign “Give it to You Straight” on CBS. The campaign was designed to humanize the Jiffy Lube brand by showcasing how hardworking the technicians are and what Jiffy Lube as a brand stands for, both as humans and as technicians. Using moving and inspiring images in an authentic way, the story is told from two different perspectives, the Jiffy Lube CSA’s (Customer Service Advisor) and the customer’s. Additionally, the campaign reinforces the knowledge of Jiffy Lube employees while bringing to light that Jiffy Lube uses the same information that dealers use to inform their service recommendations.
Medio	Televisión
Duración	30 seconds
Más información	www.jiffylube.com
Director creativo	Jeremy Jones
Director creativo	Dustin Tamilio
Art Director	Derek Kirkman
Responsable de conceptos / redactor	James Turek
Production Director	Peter Blitzer
Content Producer	Khia (K.) Banks
Jefe de cuentas	Brittany Robinson
Director de cuentas	Katherine Collins
Group Account Director	Lesley Brown
Brand Planner	Kyle Lusk
Director de proyectos	Keith Newberry
Productora	Logan Media