Gastón Cardozo
Retocador at Twins Music House
Buenos Aires, Argentina
TítuloClosets of freedom
Agencia
Campaña Deconstructed Closets
Anunciante UNFPA
Marca UNFPA
Fecha de primera difusión/publicación 2023 / 4
Sector Empresarial Concienciación social sobre la discriminación racial / étnica / los discapacitados
Sinopsis Deconstructed Closets is a free art exhibition developed by Havas’ creative agency HOY and United Nations Population Fund (UNFPA), the UN agency that works for sexual and reproductive rights and an end to gender-based violence. The exhibition pays tribute to four great Argentine LGBTIQ+ activists with a series of four large-scale artworks created by local muralist Leandro Frizzera using the inlay technique (wood collage) to create portraits made from real closet parts.
Filosofía Each artwork features Carlos Jáuregui, the first president of the Argentine’s gay community; Ilse Fuskova, lesbian-feminist; Lohana Berkins, transvestite activist, and Mocha Celis, transvestite activist. The art process sought to dismantle closets that usually symbolize prison, oppression, and repression to create something new, so that the element that once enclosed prejudice now expresses freedom. The artwork also used non-wood parts such as knobs, hinges, metal ornaments and mirrors that have this type of cabinets in the Rococo or Provençal style from the 30s and 40s.
Problema People have the right to live their sexual identity and orientation without discrimination or violence.
Resultado The itinerant art exhibition was presented at the main malls in Argentina and was visited by nearly 3 million people. Visitors not only looked at the murals, but also interacted with QR codes, which allowed them to access the official website of the exhibition, where they could read the biographies of the four portrayed activists as well as watch a video reflecting the process of realization, in which current LGBTIQ+ activists share how they came out of the closet. Mariana Isasi, head of UNFPA Argentina’s office, said: "People have the right to live their sexual identity and orientation without discrimination or violence. Today we especially celebrate the leaders who have taken a path to guarantee the human rights of LGBTIQ+ people in Argentina." Deconstructed Closets was declared of cultural interest by the Legislature of the City of Buenos Aires
Medio Case Study
Duración
Mercado Argentina
Más información www.closetsdeconstruidos.com.ar
Directora General Creativa
Head of Craft & Innovation
COO
Director creativo
Director creativo
Director de Arte
Redactor
Creative Coordinator
Directora de Cuentas
Colaborador Creativo
Coordinador de Producción
Product Production Company
Director
Filmmaker
Filmmaker
Producer
Mural Artist
Retocador
Music Producer
Sound & Music
Sound & Music
Sound & Music
Sound & Music
Sound & Music
Cliente
Cliente
Cliente
Cliente
Cliente
Cliente
Cliente
Cliente
Creative Coordination

Personas relacionadas con esta creación

You might also like...

Trending

Crea tu Perfil Público and become a member of AdForum

Get Started