CREAM - "Talent Transplant"

McCann London

McCann London London, Reino Unido

826

Título	Talent Transplant
Agencia	McCann London
Campaña	Talent Transplant
Anunciante	The Talent Business
Marca	CREAM
Posted	Agosto 2023
Sector Empresarial	Agencias de publicidad
Filosofía	Every year a different agency hosts CREAM, the annual portfolio show of emerging talent run by The Talent Business and judged by adland’s leaders. This year McCann London positioned talent as an existential issue with ‘The Talent Transplant’ - taking inspiration from the medical world. We looked under the skin of emerging creatives to find the brains, guts and hearts that will create the future’s most groundbreaking work. Rather than doing a photoshoot we scanned real creatives in an MRI scanner and used the beautiful, recoloured scans to produce a suite of medical inspired events assets.
Medio	Comunicaciones corporativas
Duración	98 seconds
Responsable de la creación	Rob Doubal
Responsable de la creación	Laurence Thomson
Miembro del equipo creativo	Lee Elliot
Miembro del equipo creativo	Rory Peyton-Jones
Head of Art	Lisa Carrana
Diseñador	Matt Bryce
Diseñador	Lauryn Raymond
Productora	Craft London
Chief Production Officer	Ben Clark
Artworker	Robbie Maynard
Responsable de cuentas de agencia	Milo Draco
Director de proyectos	Nadimul Hasan
Public Relations	Ashley Biack
Director de publicidad	Anna Green
Director de publicidad	Will Knox
Productor	Mandeep Kalsi
Productor	Liam White