| Título | Make the Move |
| Agencia | OgilvyOne Athens |
| Campaña | Make the Move |
| Anunciante | Lacta |
| Marca | Lacta |
| Fecha de primera difusión/publicación | 2015 / 3 |
| Sector Empresarial | Comida |
| Lema | Make the Move |
| Sinopsis | In 2015, Lacta chocolate wanted to go beyond inspiring young people in Greece to find love and enable them to actually make the move, through the product itself. By introducing Lacta Messages, unique QR codes were printed on every Lacta pack, that people could scan with their mobile phones and hide a message on every chocolate they gave to someone they liked. Instead of just producing a demo video to explain it all, Lacta created an original web series that captivated and inspired a whole generation... 5 short episodes were released on Facebook in the month leading to Valentine’s day. Audiences were hooked by the cliffhangers at the end of each episode, sharing thousands of comments & likes, reaching 6 million video views in a nation of 4 million Facebook users! |
| Medio | Case Study |
| Duración | |
| Director ejecutivo de creación | Panos Sambrakos |
| Director creativo | Franceska Galafti |
| Director artístico | Gert Tzafa |
| Responsable de conceptos / redactor | George Theodorakopoulos |
| Director de cuentas | Christina Alifakioti |
| Responsable de cuentas de agencia | Nikolas Tsakonas |
| Creative technologist | Manolis Mavrikakis |
| Lead Developer | George Alatzas |