| Título | Serious Preservations |
| Agencia | TAXI New York |
| Campaña | What's In Your Hotdog? |
| Anunciante | Applegate Farms |
| Marca | Applegate Hotdogs |
| Fecha de primera difusión/publicación | 2013 / 5 |
| Sector Empresarial | Comida |
| Lema | What's In Your Hot Dog |
| Filosofía | Applegate is on a mission to change the meat we eat. This campaign uses humor to open the dialogue about what is in the meat we eat. In this spot, a mom encounters a preserved cow in the refrigerated section of her supermarket. |
| Problema | "81% of consumers in a recent survey reported that they would prefer to give their kids hot dogs that contain only beef, water, salt and spices," said Neil Leinwand, SVP of Marketing at Applegate. "And we're happy to give the people what they want. Consumers are reaching out to tell us how hard they laughed and thank us for spreading the word that there is a better alternative available. We're thrilled with the response." |
| Medio | Televisión |
| Duración | |
| Más información | applegate.com |
| Productora | Station Film |
| Director ejecutivo de creación | Stephen Leps |
| Director ejecutivo de creación | Michael Pierantozzi |
| Responsable de conceptos / redactor | Daniel Ahern |
| Director artístico | Didima Arrieta-Martinez |
| Agency Producer | Joyce Lee |
| Realizador | Brendan Gibbons |
| Productor ejecutivo | Thomas Rossano |
| Productor delegado | Aaron Cano |
| Montaje | The Cutting Room |
| Montador | Brian Sanford |
| Editorial Producer | Melissa Lubin |