| Título | Sofa Boy |
| Título (Lengua original) | Menino Sofá |
| Agencia | J. Walter Thompson Brazil |
| Campaña | Setting Exercise Bikes Free |
| Anunciante | Nestlé |
| Marca | NESCAU |
| Posted | May 2014 |
| Sector Empresarial | Café, té, bebidas a base de chocolate calientes, preparados para el desayuno |
| Lema | The energy to make history out of the everyday |
| Sinopsis | Who can say they have never seen a stationary bike sitting in the corner of a room, unused and gathering dust? Like them, many children and young adults spend their day stationary, stuck on the couch in front of the TV or computer. Nescau, Nestlé's malted chocolate beverage brand in Brazil, had recently changed its positioning to take a more critical stance against kids sedentary lifestyles, and the dangers of a life without exercise, but keeping it on the positive side. With JWT Brazil, Nescau took these abandoned exercise bikes to the streets, transforming them into regular-use models. The project, “Freedom for Stationary Bikes” (#bikeNescau) stood as a testament to the brand’s new motto, “The energy to make history out of the everyday.” The first transformed bikes, which you see children riding in the film, have been named Anacletta, Palitta and Bigotte. |
| Medio | Televisión |
| Duración | |
| Responsable de la creación | Ricardo John |
| Supervisor de arte | Fabio Simoes |
| Director creativo | Hernán Rebaldería |
| Director creativo | Santiago Dulce |
| Responsable de conceptos / redactor | Erick Mendonça |
| Responsable de conceptos / redactor | Fernando Duarte |
| Director artístico | Robison Mattei |
| Director artístico | Pedro Hefs |
| Planificador de cuentas | Isabella Mulholland |
| Planificador de cuentas | José Lucas |
| Planificador de cuentas | João Caputi |
| Responsable de cuentas de agencia | Wilson Negrini |
| Responsable de cuentas de agencia | Renata Buess |
| Responsable de cuentas de agencia | Marcelo Spina |
| Director de proyectos | Patrícia Waissmann |
| Director medios comunicación | João Dabbur |
| Director medios comunicación | Clara Bianchini |
| Director medios comunicación | Silôe Neves |
| Director medios comunicación | Wagner Sena |
| RTV | Marcia Lacaze |
| RTV | Fafa Oliveira |
| Producer de gráfica | Flavio Schaefer |
| Producer de gráfica | Flavio Colella |
| Director de publicidad | Antonio Diogo |
| Director de publicidad | Mônica Lopes |
| Director de publicidad | Carolina Belingieri |
| Montador | Márcio Canela |
| Productor de la productora | Hungry Man |
| Realizador | Gualter Pupo Animações |
| Postproducción | Quanta Post |
| Productor de sonido | Timbre |
| Cinematografia | Gito Fernandez |
| Bike Producer | Israel Nicolau |
| Bike Producer | Mauricio Bevilacqua. |
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