MEO - "Meo Christmas"

Dentsu Creative Lisbon, Portugal

778

Marca: MEO
País: Portugal

Anunciante: Altice

Título	Meo Christmas
Agencia	Dentsu Creative
Campaña	Meo Christmas
Anunciante	Altice
Marca	MEO
Fecha de primera difusión/publicación	2022 / 12
Sector Empresarial	Agencias de publicidad
Filosofía	A Christmas campaign with a universal cause. A cause that we all already feel in one way or another in our daily lives.The world has a communication problem. Thanks to technology, it has never been so easy to get in touch with other people. But still, we have never been so closed when it comes to our own opinions.Everything is offensive, everything is polarising. From racial issues to religion, from politics to football. There is no empathy for new ideasIn our film, two iconic movements serve as a satire on our society today. But Christmas is the perfect time to become more human. And if there is one quality that makes us human, it is the ability to open our hearts to other ways of thinking.With an arrangement based on the soundtrack composed over 100 years ago by Ukrainian composer Mykola Leontovych, MEO stands on the side of freedom of expression. A fundamental value of all of us.HO HO HO or NO NO NO. May our right to differences never make a difference.
Medio	Interactivo
Duración	107 seconds
Chief Executive Officer (CEO)	Tomas Froes
Responsable de la creación	Lourenço Thomaz
Director ejecutivo de creación	Ivo Purvis
Strategist	Patrick Stilwell
Director artístico	João Mescas
Responsable de conceptos / redactor	Diogo Stilwell
Director de cuentas	Carla Vidal Marques
Account Management Team	Rita Morgado
Productor	Martim Lemos
Productora	Banche Filmes
Realizador	Pedro Varela