Hansaplast - "Leave less scars in forest"

thjnk München

thjnk München München, Alemania

1008

Título	Leave less scars in forest
Agencia	thjnk München
Campaña	Leave less scars in nature
Anunciante	Beiersdorf AG
Marca	Hansaplast
Fecha de primera difusión/publicación	2022 / 12
Sector Empresarial	Cuidado de las heridas
Lema	Leave less scars in nature if you get hurt in nature
Sinopsis	When people get hurt practicing outdoor sports, they often leave behind trash that hurts nature: plasters that don’t rot for years. Meanwhile, Hansaplast has introduced a range of eco-friendly plasters made from naturally derived fibres which can help to minimize this problem.
Filosofía	We created images that show people doing sports with high chances of injuries. Hikers on a path, rock climbers traversing a rift, and surfers riding a wave. From above, their traces look like scars with stitches. This illustrates the bigger consequences of leaving trash if you get hurt in nature.
Medio	Prensa y publicaciones
Advertising Agency	thjnk München
Responsable de la creación	Armin Jochum
Managing Director Account Management	Thomas Canzar
Director creativo	Hans-Peter Sporer
Dirección artística	Dimitrios Arampatzioglou
Director artístico	Rafael Angulo
Creative Director Copy	Ludwig Rist
Dirección artística	Marie Legat
Director artístico	Daniel Machauer
Responsable de conceptos / redactor	Daniel Höllinger
Junior Copywriter	Luis Groitl
Responsable de cuentas de agencia	Lea Wahlhäuser
Responsable de cuentas de agencia	Anna Moesta
3D and creative retouch	Notan Studio