Change the ref - "Gun violence "

Energy BBDO

Energy BBDO Chicago, Estados Unidos

Premios

1520

This ad is part of the ACT Responsible Collection

Marca: Change the ref
País: Estados Unidos

Anunciante: Change the ref

Título	Gun violence
Agencia	Energy BBDO
Campaña	New Recruits
Anunciante	Change the ref
Marca	Change the ref
Fecha de primera difusión/publicación	2023 / 4
Sector Empresarial	Acciones Caritativas, fundaciones, voluntariado
Sinopsis	The activation, ‘New Recruits’ is Change the Refs latest effort to ignite a movement to ban ‘weapons of war’. The catalyst for this idea started with a tweet. When President Biden shared the statistic that over the last two decades, more school-aged children have died from guns than on-duty police officers and active-duty military combined, it shook us to our core.
Filosofía	The idea places children in the heart of a warzone, showcasing the shocking fact that if they were active-duty military, they might face a safer reality than the one America’s gun-centric culture has wrought at home. ‘New Recruits’ places children in the heart of a warzone, showcasing the shocking fact that if they were active-duty military, they might face a safer reality than the one America’s gun-centric culture has wrought at home. The event will take place at a ‘faux-recruitment’ centre. The key message is: “Send your children to war. It’s safer than sending them to school.” The idea is designed to come to life across a variety of channels, from OOH, to social, digital placements, radio and even in a physical location; a ‘faux-recruitment’ centre that we created in Montclair, NJ. The goal now is to raise awareness about the crushing reality our children face every day, amplify awareness for the Change the Ref organisation, and push for a ban on weapons of war.
Medio	Case Study
Duración	120 seconds
Music / Sound Design	Human
Director de publicidad	Patricia Oliver
Director de publicidad	Manuel Oliver
Director de publicidad	Anna Johnson
Responsable de la creación	Luiz Sanches
Responsable de la creación	Josh Gross
Director creativo	Charles Foley
Creative Director, Copywriter	Gary du Toit
Copywriter / Art Director / Retoucher	Charles Foley
Director artístico	Lance Vining
Responsable de la producción	Alex Gianni
Productor de la agencia	Hayley Baldwin
Public Relations	Olivia Dames
Public Relations	Laurie Parish
Business Affairs Manager	Kathleen Bannon
Realizador	Flynn Drew
Studio Manager	Mitch Monzon
Productor ejecutivo	Jeff Davis
Productor	Serena Lignel
Business Manager	Peter Loftus