Título | The Pirate Match |
Agencia | Mirum |
Campaña | Pirate Match |
Anunciante | DirecTV |
Marca | DirecTV Go |
Posted | Noviembre 2022 |
Sector Empresarial | Medios de comunicación, publicidad, edición y producción |
Sinopsis | The Pirate Match is an action that tracked the piracy consumption journey among sports fans and, instead of offering ads, gave them two hours of live content, with a pirated version of the match they sought.This idea put DIRECTV GO face to face with consumers of pirated content and, instead of confronting them, brought them on board.The entertainment lasted for 120 minutes and not only became a hot topic among football fans in 28 countries, but gave them a chance to leave piracy behind with a single click. |
Problema | Streaming and live broadcast paid platform. |
Medio | Case Study |
Advertising Manager | Fernanda Bonfanti |
Director de publicidad | Alex Rocco |
Director de publicidad | Alexander Greif |
Media Planner | Camila Vaz |
Media Planner | Chrystina Mundt |
Media Planner | Mariana Erêda |
Chief Executive Officer (CEO) | Robson Ortiz |
Global Chief Creative Officer | Bas Korsten |
Global Chief Creative Officer | Daniel Bonner |
Responsable de la creación | Daniel Minaker |
Responsable de la creación | Sebastian Tarazaga |
Director creativo | Filipe Matiazi |
Director creativo adjunto | Victor Keiti |
Responsable de conceptos / redactor | Thiago Gabardo |
Responsable de conceptos / redactor | Allison Noronha |
Responsable de conceptos / redactor | Patricia Machado |
Director artístico | Rafael Rudnicki |
Director artístico | Daniel Mota |
Productor ejecutivo agencia | Paulo Setti |
Director de proyectos | Amanda de Oliveira |
Strategy Director | Daniel Kiesel |
Director de cuentas | Patricia Rogoski |
Agency Account Manager | Andressa Sucodolski |
New Business Director | Daniela Andres |
Productora | Buzz Creative Content Studio |
Managing Director | Duda Justus |
Realizador | Lincoln Barela |
Productor ejecutivo | Jean-Paul Lefebvre |
Productor de la productora | Guilherme Barchik |
Montador | Guilherme Bucco |
Producción de sonido | Toro Audio |
Executive Music Producer | Daniela Zandonai |
Executive Music Producer | Kelson Diego |
Music Producer | Mariana Kauchakje |
Compositor de música | Tiago Mendes |
Fotógrafo | João Heim |
Fotógrafo | Vinicius Barreto |