| Título | Rhino-Horn Toenails |
| Agencia | Ogilvy & Mather (Vietnam) Ltd. |
| Campaña | Rhino |
| Anunciante | WWF |
| Marca | WWF Greater Mekong |
| Fecha de primera difusión/publicación | 2013 / 3 |
| Sector Empresarial | Cuestiones medioambientales |
| Lema | Rhino horn is made of exactly the same stuff as human toenails, still want some? |
| Sinopsis | Demand for rhino horn in Vietnam contributes to poaching and rhino deaths in South Africa. This campaign aims to change attitudes by likening consumption of rhino horn to eating people's fingernails. Ads appeared on Facebook, in print, TV and outdoor with donated free media space, as well as being disseminated through the internal communication networks of corporations, NGOs and universities. Result:2.2m people reached on Facebook, over 43,000 likes on the first image released and the number of fans on the WWF Vietnam Facebook page increased from 1,000 to almost 17,000. |
| Medio | Prensa y publicaciones |
| Director ejecutivo de creación | Todd McCracken |
| Director artístico | Richard Copping |
| Director artístico | Huy Anh Le |
| Responsable de conceptos / redactor | Juggi Ramakrishnan |
| Responsable de conceptos / redactor | Martin Sutcliffe |
| Fotógrafo | Phongkraphan Dusit |
| Productor | Intrarach Chamlong |
| Retocador | Kanakasai Chatchawarn |
| Retocador | Huy Anh Le |
| Ejecutivo de cuentas | Mai Trang Cu |
| Director de cuentas | Huyen Trang Tran |
| Group Account Director | Sani Ahmed |
Más creaciones
VER TODORhino-Horn
- MARCA:
- WWF Greater Mekong
- AGENCIA:
- Ogilvy & Mather (Vietnam) Ltd.