| Título | It’s Not Your Fault You Can’t Resist (Case Film) |
| Agencia | Don't Panic |
| Campaña | It’s Not Your Fault You Can’t Resist |
| Anunciante | Bite Back 2030 |
| Marca | Bite Back 2030 |
| Fecha de primera difusión/publicación | 2019 / 9 |
| Sector Empresarial | Acciones Caritativas, fundaciones, voluntariado |
| Filosofía | The independent creative agency Don’t Panic and Bite Back 2030, a youth-led movement, today released their campaign film, It’s Not Your Fault You Can’t Resist. The film, directed by Chris Faith from production house Faithful Hound is a call for action; issuing a powerful invitation to young people to join the new movement which is calling for the food industry to put the health of young people before profit. On September 28th, eight teenagers turned up to a restaurant for what they believed was the start of a social experiment. Little did they know, that it was really the end of it. Throughout the week they had been targeted with a host of advertising techniques, including social media influencers, posters and radio ads, to highlight the power the food marketing industry has over their choices. There were over 50 items on the menu - yet it was predicted in every instance what they were going to choose. The experiment resulted in a film that featured no actors, no staged reactions and no scripted responses - just the power of the manipulation young people are unwillingly exposed too on a day-to-day basis. |
| Medio | Interactive Outdoor Experience |
| Duración | |
| Socio creativo | Rick Dodds |
| Creative | Alice Dowdall |
| Producer/Project Manager | Jennifer Houlihan |
| Engagement Strategist | Florence Auckland |
| Realizador | Chris Faith |
| Productora | Faithful Hound |
| Productor | Barty Dearden |
| Director de producción | Hattie Masterson |
| Location Manager | Amrit Sahotay |
| 1st AD | James Amos |
| 2nd AD | John Robinson |
| Casting Production | Sallyanne Badger |
| Casting Production | Anna Lydon |
| Director de fotografía | Tristam Cones |
| Cámara (persona) | Dan Gaine |
| Minicam Operator | Jonnie Vacher |
| Camera Assistant | Tom Askew |
| Camera Assistant | Philip Chukwu |
| DIT | David Palmer |
| Playback Operator | Ryan Booth |
| Sound Recordist | Monica Gonzalez |
| Action Vehicle Driver | Stuart Lanceman |
| Cast | Marc Spelmann |
| Cast | Harriet Barrow |
| Cast | Jodie Bates |
| Cast | Khloe Vanner |
| Cast | Lola Hylander |
| Cast | Jaidon Regis |
| Cast | Mase Lewis |
| Cast | Jack Foley |
| Cast | Mya Drury |
| Cast | Eri Okoye |