The Joy Smith Foundation - "See The Trafficking Signs - outdoor"

Diamond Toronto, Canadá

1619

This ad is part of the ACT Responsible Collection

Marca: The Joy Smith Foundation
País: Canadá

Anunciante: The Joy Smith Foundation

Título	See The Trafficking Signs - outdoor
Agencia	Diamond
Campaña	See The Trafficking Signs
Anunciante	The Joy Smith Foundation
Marca	The Joy Smith Foundation
Fecha de primera difusión/publicación	2023 / 2
Sector Empresarial	Seguridad pública, salud e higiene
Sinopsis	Sex trafficking is a growing crisis in cities and towns across Canada, with youth being manipulated and forced into sex trafficking every day. The Joy Smith Foundation has launched “See the Trafficking Signs,” a powerful national awareness and education campaign intended to prevent Canadian youth from being lured into the sex trade. The campaign is designed to educate people on the common signs that someone may be at risk of being groomed and lured into sex trafficking. The national awareness campaign is also being supported by an extensive paid and organic social campaign using out-of-home and digital banners. The campaign’s out-of-home component includes posters that will be placed in schools, each showing various youth inside the campaign’s visual motif, a triangular warning sign.
Medio	Exterior
Duración	60 seconds
Productora	Untitled Films
Partner	Josh Diamond
Responsable de la creación	Peter Ignazi
SVP, creative director / copywriter	David Stevenson
Creative Director/ art director	Andrew Mowbray
Director artístico	Bruce Harris
Productor de la agencia	Mark Graham
Productor de la agencia	Vinny Gill
Productor de la agencia	Adam Tinker
Productor de la agencia	Dan Vink
Productor de la agencia	Leia Comegna
Digital Strategist	Alexandra Kolar
Digital Strategist	Amanda Lazarovitz
Digital Strategist	Paul Ibrahim
Digital Strategist	Alix Mackenzie
Influencer Support	Kyle Lin
Influencer Support	Varsha Kumar
Influencer Support	Neelu Vasishat
Influencer Support	Alex Rudow
Influencer Support	Karandeep Sandhu
Influencer Support	Milana Gladilina
Design Director	Kyle Nielsen
Diseñador	Brenna Preston
Diseñador	Clarissa D’costa
Diseñador	Jenna Cronje
Diseñador	Sarah Hickey
Diseñador	Evelyn Wong
Productor ejecutivo agencia	Mark Graham
Realizador	Taylor Reid
Productor ejecutivo	Tom Evelyn
Productor ejecutivo	Lexy Kavluk
DP	Paul Reid
Productor delegado	Ian Fingerland
Wardrobe	Sheri Monk
Casting	Powerhouse Casting
Casting Director	Andrew Hayes
Sound / Music	Berkeley
Audio Creative Director	Jared Kuemper
Montaje	Nimiopere
Montador	Steve Puhach
Editorial Company Executive Producer	Paula Hicks
Editorial Company Executive Producer	Julie Axell
Assistant Editor	Hannah Stone
Postproducción	Darling Colour & VFX
Post-production Producer	Morgan Campbell
Colorista	Patrick Samaniego
Color Assist	Eric Kinsbury
Online Artist	Lauren Rempel
Post Production Assistant	Russell Hanson