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Anna Smith
Anna Smith
Executive Producer / MD at Iconoclast UK
London, Reino Unido
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TítuloThe Messy Look
Agencia
Campaña Hair Tutorials
Anunciante Unilever
Marca Axe
Fecha de primera difusión/publicación 2013 / 9
Sector Empresarial Productos para el cuidado del cabello
Sinopsis The Hair Tutorials aim to educate guys who think hair tutorials are just for girls. The four comedic films demonstrate how to achieve the messy, spiked, clean and natural look - in typical AXE style, of course. 
Filosofía The creative idea, ‘First Impressions Count’, highlighted the importance of well styled hair when meeting that special someone for the first time.
After encouraging guys to buy the hair styling range, AXE is now launching a campaign to help guys get the best results from the products. 
Problema Get guys to choose, use and buy Axe hair products and help them to get the best results 
Medio Televisión
Duración
Mercado Francia
Sonido
Director de publicidad
Director ejecutivo de creación
Strategy Director
Strategic Business Lead
Realizador
Productor
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Director creativo
Director creativo
Productor de la agencia
Director de cuentas
Director de cuentas
Responsable de cuentas de agencia
Productora
Productor ejecutivo
Director de fotografía
Postproducción
Montador
Montaje

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