| Título | 56 Parts. Best as One (A1) |
| Agencia | Deutsch NY |
| Campaña | 56 Parts. Best as One |
| Anunciante | Jägermeister |
| Marca | Jägermeister |
| Fecha de primera difusión/publicación | 2015 / 3 |
| Sinopsis | Jägermeister, the legendary German liqueur imported by Sidney Frank Importing Company, Inc., announced today the launch of their nationwide “56 Parts. Best as One” campaign.Eager to display a side rarely seen, Jägermeister has tappedNY-basedad Agency Deutsch to create a campaign that focuses on Jägermeister’s rich heritage, 56 premium ingredients sourced from all over the world and the brand’s complex production process in a unique and unexpected way. The favorite shot of millions and iconic brand is inviting consumers to explore more than the mystery and lure that typically surrounds Jägermeister. |
| Filosofía | Jägermeister and Deutsch NY engaged with three illustrators with the same level of passion for craft. Artists Olivia Knapp, Yeahhh! Studios and DKNG Studios created three unique wooden works-of-art stemming from the brands three pillars – heritage, ingredients and process – forming the base for the campaign. Each art piece is meticulously constructed from 56 separate, intricately cut, carved, etched, sanded, lacquered, varnished and painted wooden parts — fashioned together like a puzzle. Together, they tell a story about Jägermeister’s heritage, ingredients and process. The final pieces of artwork was then photographed for use in the campaign (out-of-home, painted wallscapes, rich media, print, mobile and social media) – They weighed up to 250 lbs. and measured upwards of 60”x46.” Made from 56 harmoniously balanced roots, fruits, herbs and spices, sourced from all over the world, Jägermeister is one of the most well-fashioned drinks out there. The 80-year-old recipe is kept under lock and key in Germany, where only two people have a key. Launching nationwide the “56 Parts. Best as One” campaign is as well-crafted as the ingredients inside the bottle. Campaign Executions: Heritage, Ingredients and Process Heritage: Speaks to Jägermeister’s 80-year history, the legend of St. Hubertus and the importance of the stag. This was shown through an initial hand-rendered, pen-and-ink illustration, created by Yeahhh! Studios. Ingredients: There are 56. Most are known. Some are not. The ingredients are sourced from all over the world. Olivia Knapp, with her extremely old-school “dot and lozenge” technique, originally used by 16th century masters, illustrated the art piece. This piece took four weeks to complete. Process: The oak barrels, maceration, aging and distillation process.DKNG used a combination of techniques when creating their illustrations, including fine art, graphic design and typography. |
| Medio | Prensa y publicaciones |
| Design & Typography | Brian Gartside |
| Design & Typography | Juan Carlos Pagan |
| Interactive Design Director | Aliza Adam |
| Diseñador multimedia | Alex Miller |
| Experience Design | Anna Farrell |
| Comprador de arte | Ali Asplund |
| Director of Creative Operations | John Bongiovanni |
| Senior Studio Artist | Tom Eberhart |
| Retouching | James Cullinane |
| Director of Integrated Production | Joe Calabrese |
| Director of Digital Production | Suzanne Molinaro |
| Productor digital | Katie Miller |
| Productor digital | Josh Deitel |
| Digital Developer | Patrick Batey |
| Senior Motion Designer | Matthew Severin |
| MOTION DESIGN | Aaron Epstein |
| MOTION DESIGN | John McLaughlin |
| Director de fotografía | Owen Levelle |
| Productor | Joe Pernice |
| Print Producer | Melissa Betancur |
| Montador | Chris Pensiero |
| Montador | Bryan Reisberg |
| Asstant Editor | Drew Bolton |
| Senior Project Manager | Marea Grossman |
| Productora | Remote Control Productions NY |
| Fotógrafo | Adam Coleman (BTS) |
| Fotógrafo | Andrew Myers |
| Photo Assistant | Landon Speers |
| Photo Assistant | Scott Burry |
| Digital Tech | Adrien Potier |
| Fabrication Company | Bednark Studios Brooklyn NY |
| Artista / Dibujante | Yeaaah! Studio |
| Artista / Dibujante | DKNG Studios |
| Artista / Dibujante | Olivia Knapp |
| EVP, Group Account Director | Talia Handler |
| Director de cuentas | Kristen Rincavage |
| Director de cuentas | Michelle Ziff |
Más creaciones
VER TODO56 Parts. Best as One (C2)
- MARCA:
- Jägermeister
- AGENCIA:
- Deutsch NY
56 Parts. Best as One (B2)
- MARCA:
- Jägermeister
- AGENCIA:
- Deutsch NY