Fiat 500X - "Don't Go From A To Boring"

Publicis Sapient

Publicis Sapient Boston, Estados Unidos

12997

Marca: Fiat 500X
País: Estados Unidos

Anunciante: Fiat

Título	Don't Go From A To Boring
Agencia	Publicis Sapient
Campaña	From A to X
Anunciante	Fiat
Marca	Fiat 500X
Fecha de primera difusión/publicación	2014 / 11
Sector Empresarial	Automóviles
Sinopsis	In 2014, FIAT introduced the 2016 FIAT 500X, a crossover that combines classic FIAT style with a larger body, greater performance and AWD capabilities. To launch the crossover, we developed “From A to X”, a campaign based on the insight that life is full of the unexpected, and to make the most of it, you need a vehicle that’s ready for anything. The flexible campaign provided an overarching theme that accommodated executions from FIAT’s agency partners worldwide and tied them together in one cohesive experience. For the campaign, we developed billboards that demonstrated the 500X effortlessly navigating the twists of a surreal highway—a testament to it’s style, capability and spirit. The billboards appeared outside the L.A. Auto Show during the 500X reveal, targeting automotive press and millions of L.A. residents. The creative generated significant buzz around the show, and continued promoting the 500X weeks after its reveal.
Medio	Exterior
Director creativo	David Charles
Senior Manager, Program Management	Juan Serrano
Director creativo adjunto	Jeff Beberman
Director creativo	Boris Stojanovic
DIRECTOR DE SERVICIO AL CLIENTE	Alan Clisch
Senior Interactive Developer	Rafael Jimenez
Director creativo adjunto	Paul Amelchenko
Director creativo adjunto	Evan Oremland
North America COO	Gary Koepke
Diseñador	Pamela Roca
Director artístico	Stacey Fredrickson
Senior Associate Producer	Christine Cafiero
Manager Interactive Developer	Marlon Munoz
Diseñador	Daniel Gonzales
Diseñador	Sergio Gomez
Interactive Program Management	Jacinta Yong