| Título | Parking Lot |
| Título (Lengua original) | Parking (anglais) |
| Agencia | Romance |
| Campaña | World of tanks |
| Anunciante | Wargaming |
| Marca | Wargaming |
| Fecha de primera difusión/publicación | 2018 / 1 |
| Sector Empresarial | Consolas de videojuegos |
| Filosofía | There’s only one place to own a tank--in the video game World of Tanks. Owning a tank in real life isn’t much fun and a most inconvenient proposition. It’s tough to grocery shop in, it won’t fit in a car wash--and in this spot, just getting into a parking lot is fraught with problems. Côme Ferré of Paris production house Wanda directed “Parking Lot” for ad agency Romance in Paris. This ad shows a guy trying to enter a parking lot with his tank--yielding frustratingly comedic results. In another spot, also directed by Ferré, we see the high cost of filling up a tank’s gas tank. The campaign is part of a new creative push for World of Tanks, the flagship game of Wargaming, the online game developer and publisher in the free-to-play market. Romance is Wargaming’s agency for pan-European communication. These commercials are being show in the U.K., France, Norway, Sweden, Denmark, Germany, the Czech Republic, Hungary, Romania and Turkey. |
| Medio | Televisión |
| Duración | |
| Mercado | República Checa, Hungría, Rumania, Dinamarca, Alemania, Noruega, Suecia, Reino Unido, Turquía |
| Director creativo | Alexander Hervé |
| Responsable de conceptos / redactor | Victor Chevalier |
| Director artístico | Sebastien Mertens |
| Producer | Sophie Mégrous |
| Producer | Valérie Raguenel |
| Agency Team | Christophe Lichtenstein |
| Agency Team | Romain Roux |
| Agency Team | Stéphanie Leray |
| Agency Team | Niclas Andrieux |
| Production | Wanda Paris |
| Director | Côme Ferré |
| DP | Claude Fayolle |
| Audio | THE Sound Production |
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