| Título | Fire siren |
| Agencia | Wunderman Thompson |
| Campaña | Nature is calling for help |
| Anunciante | WWF |
| Marca | WWF Chile |
| Posted | Noviembre 2021 |
| Sector Empresarial | Cuestiones medioambientales |
| Sinopsis | We have been witnessing for decades how the devastation of our nature takes millions of animals lives each year, and during the last one, more than 4.5 million bushfires were registered, over 3 billion animals died just in bushfires of Australia and more than 13 million hectares were deforested in the world. Reaching the highest level in history of 40 soccer fields of virgin forests per minute. For this reason, we created “Nature is calling for help”, the first radio campaign made with real bird songs, recorded while their forests were being destroyed. Making an emergency call that seeks to raise awareness and make visible the impact of bushfires and deforestation on the biodiversity and ecosystem of our planet. Because if through all these years they didn't listen to us, now they will listen to them. |
| Problema | WWF needs to raise funds. That's why we created this campaign to get new partners. |
| Medio | Radio |
| Productora | Iconoclast |
| Chief Marketing Officer (CMO) | Isabelle HERMAN |
| Director de publicidad | Pierre CAILLEAU |
| Director de publicidad | Guillaume Saez |
| Senior Brand Manager | Géraldine NEVEÜ |
| Digital & Brand Manager | Camille BEGHIN |
| Director ejecutivo de creación | Christophe Coffre |
| Director artístico | Jordan Molina |
| Responsable de conceptos / redactor | Ludovic Miège |
| Director artístico | Didier Richarth |
| Director artístico | Jean-Yves del Volgo |
| Director artístico | Robin DE HARO |
| Planificador estratégico | Romain Roux |
| Planificador estratégico | Samia Gauvard |
| Account Management | Patrick Le Cerf |
| Account Management | Caroline Su |
| Account Management | Aymeric Valadas |
| Account Management | Claire Bouvet |
| Productor de la agencia | Carine Petit |
| Productor de la agencia | Géraldine Tisserant |
| Head of Social Media | Ludovic Chevallier |
| Social Creative Director | Leah Morse |
| Social Art Director | Juanita ARENAS PEDRAZA |
| Social Copywriter | Nathan GRÉGOIR |
| CM | Pierre LE DAMANY |
| TV Producer | Benjamin Besnainou |
| Realizador | Vincent Lobelle |
| Productor | Jean Duhamel |
| Efectos especiales | Poster |
| Postproducción | Cyril BOURDESOULLE |
| Postproducción | Poster |
| Audio Post Production | Hercules HRCLS |
| Productor de sonido | Ivan Jovanovic |
| Productor de sonido | Alexis Venot |
| Producción musical | Hercules HRCLS |
| Food Stylist | Valéry Drouet |
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