| Título | Listen Like You Used To |
| Agencia | Who Wot Why |
| Campaña | Listen Like You Used To |
| Anunciante | Spotify |
| Marca | Spotify UK |
| Posted | Julio 2020 |
| Sector Empresarial | Sitios de diversión y recreo |
| Filosofía | Spotify was looking to increase consideration within the elusive, and often forgotten, generation of 35 to 45 year olds in the UK. Research showed that the music we listen to in our teenage years sets our musical taste as adults. So Who Wot Why created a nostalgia-fuelled campaign focused on evoking personal memories of the iconic tracks the audience grew up with. The work was shared widely online gaining enormous organic PR world-wide. It reached over 65% of the audience, gained a 5% increase in consideration within that demographic, and grew the 35+ audience by 10%. |
| Medio | Exterior |
| Senior Copywriter | Ali Dickinson |
| Senior Art Director | Jack Walker |
| Founding Partner | Sean Thompson |
| Business Director | Katie Savelli |
| Responsable de la producción | Marissa Jennings |
| Senior Producer | Nicola Spence |
| Lead Designer | Jack Walker |
| Junior Designer | Tessa Bridge |
| Marketing Director | Olga Puzanova |
| Marketing Manager | Lucy Edwards |
| Marketing Manager | Avinash Kalra |
| Marketing Manager | Fraser Stapleton |
| Marketing Manager | Kieran Lancini |
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