Juan Martinez Cima
Copywriter at Y&R Argentina
Buenos Aires, Argentina
TítuloWalls that search
BriefMissing Children online activity needed a boost. So we mixed the unlikely to be shared photos of missing children with the work of street artists, a much more shared topic on social media. Walls that Search is the first campaign that uses street art as a new way of helping. The campaign was so effective that one of the was found as it was on air.
Agencia
Campaña Walls that are looking for
Anunciante Missing Children Argentina
Marca Missing Children Argentina
PostedEnero 2019
Sector Empresarial Instituciones/Organizaciones no gubernamentales
Sinopsis NGO that focuses on the search of lost children.
Medio Web Film
Productora
Director creativo
Director creativo
Responsable de conceptos / redactor
Director artístico
Productor de la agencia
Productor de la agencia
General Creative Director
General Creative Director

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