| Título | The News You Need To See |
| Brief | On the 22nd of March 2018, the day after Human Rights Day, we launched a new national newspaper, ‘The Daily Abuse - News you need to see’. It documented real abuse stories of victims from the day before, 360 of them, and brought them into the public eye. Each article, served as a voice for the victim. Each story, an honest account readers had to relive in detail, in order to get the message; that yesterday, on Human Rights Day, 360 women’s rights were abused. And that today, tomorrow, and every day that follows, will be no different. Proving, you can’t turn the page on the daily abuse. The Daily Abuse was distributed nationwide and handed out at busy intersections in city centres. Alongside the roads that lead to the intersections, women of all ages and races, stood firmly against the daily abuse, serving as human streetpoles holding up boards with the 360 news headlines. |
| Agencia |
Joe Public
|
| Campaña |
News you need to see
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| Anunciante |
People Opposing Women Abuse
|
| Marca |
POWA
|
| Posted | Enero 2019 |
| Sector Empresarial | Violencias domésticas, agresiones sexuales
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| Sinopsis | POWA (People Opposing Women Abuse) is a leading South African feminist, women’s rights organization that provides both professional services, and engages in advocacy in order to ensure the realization of women’s rights and thereby improve women’s quality of life. POWA is committed to enhancing the quality of life of all women and girls. The brand envisions a safe and equal society intolerant of all forms of violence against women and girls in all their diversity, where they are treated with respect and dignity and their rights are promoted. This is the vision the brand works tirelessly towards day after day. |
| Medio |
Case Study
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| Director creativo |
Roanna Williams
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| Director creativo |
Claudi Potter
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| Responsable de conceptos / redactor |
Roanna Williams
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| Responsable de conceptos / redactor |
Jack Malepa
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| Responsable de conceptos / redactor |
Devorah Suttner
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| Responsable de conceptos / redactor |
Claudi Potter
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| Responsable de conceptos / redactor |
Haydn Corke
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| Responsable de conceptos / redactor |
Jeanine Vermaak
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| Responsable de conceptos / redactor |
Leago Sehere
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| Responsable de conceptos / redactor |
Leigh Tayler
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| Responsable de conceptos / redactor |
Michelle Mckenna
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| Responsable de conceptos / redactor |
Sarah Forbes
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| Responsable de conceptos / redactor |
Marjolein Rossouw
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| Responsable de conceptos / redactor |
Tshepo Tumahole
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| Responsable de conceptos / redactor |
Buyani Duma
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| Responsable de conceptos / redactor |
Lillian Van der Merwe
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| Responsable de conceptos / redactor |
Ubuhle Zwane
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| Responsable de conceptos / redactor |
Henno Gous
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| Responsable de conceptos / redactor |
Jeanne Lloyd
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| Responsable de conceptos / redactor |
Elizabeth Fourie
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| Responsable de conceptos / redactor |
Mbali Zondo
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| Responsable de conceptos / redactor |
Jed Mowat
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| Director artístico |
Hannes de Beer
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| Director artístico |
Roanna Williams
|
| Fotógrafo |
Red Head Studios
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| Fotógrafo |
Jono Wood
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| Productora |
African Motion Picture Company
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| Realizador |
Mile Goodall
|
| Productor de la productora |
Julia Klein
|
| Productor de la agencia |
Nikki Shackleford
|
| Illustrator |
Zamani Ngubane
|
| Director ejecutivo de creación |
Roanna Williams
|
| Responsable de la creación |
Pepe Marais
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| Responsable de la creación |
Xolisa Dyeshana
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| Responsable de cuentas de agencia |
Kelly Emerton
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| Responsable de cuentas de agencia |
Amber Mackeurtan
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| Strategist |
Leigh Tayler
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