Prince de LU - "Prince Game Trailer"

Ogilvy Paris

Ogilvy Paris Levallois-Perret, Francia

25632

Marca: Prince de LU
País: Francia

Anunciante: Mondelez International

Título	Prince Game Trailer
Agencia	Ogilvy Paris
Campaña	Prince Game Trailer
Anunciante	Mondelez International
Marca	Prince de LU
Fecha de primera difusión/publicación	2015 / 4
Sector Empresarial	Bizcochos, pan, galletas de centeno
Sinopsis	Ogilvy Paris and Prince de LU Make You Want to be a Prince AgainThrough Adventurous Cross-platform Storytelling In the latest adventure of Princeland, children continue to gain the values of a Prince-- which so happen to be the same shared values of the brand: bravery, chivalry, adaptability, ingenuity, agility. . . but are now invited to finish the magnificent Princeland story through an exciting game where they can master different skills from 6 levels of play. For instance: venture into the belly of a flying dragon; jump over the rooftops of the city; escape hordes of crazy fans; sneak into a guarded castle; find their way through an out of control bakery! Inspired by the entertainment industry and some of the biggest animation studios in the world, Princeland masters a 3-D breakthrough initiative that goes beyond simple advertisement: TV Spots; Branded Content; 3 minute short film; a comic book; and, a game that stops after 15 minutes of play to encourage the player to go outside, exercise and be a real prince in the real world. Shared Ogilvy's Creative Director, Paul Kreitmann: "It was thrilling to create a story that wouldn't end when the film stops. When you play the mobile game, you get the chance to create your own character in Princeland and participate in the adventure to beat the evil Mustachio and save the kingdom in peril!"
Medio	Branded Content
Duración	20 seconds
Director creativo	Paul Kreitmann
Chief Executive Officer (CEO)	Philip Heimann
Director ejecutivo de creación	Baptiste Clinet
Director creativo	Fred Levron
Responsable de conceptos / redactor	Antoine Gauquelin
Responsable de conceptos / redactor	David Martin Angelus
Responsable de conceptos / redactor	Vincent Pedrocchi
Responsable de conceptos / redactor	remy aboukrat
Director artístico	Bruno Bicalho Carvalhaes
Director artístico	Chris Rowson
Director artístico	Cédric Moutaud
Director artístico	Julien Conter
Supervisor depublicidad	Karine Chick
Supervisor depublicidad	Julie Levet
Supervisor depublicidad	Laura Fantoni
Agencia Supervisor	Natalie Heckel
Agencia Supervisor	Myriam Nouicer
Agencia Supervisor	Alix Trinh
Agencia Supervisor	Cédric Bertin
Planificador estratégico	Alexandra Mimoun
Planificador estratégico	Antoine Bayle
Productor de la agencia	Olivier Mordacq
Productor de la agencia	Ryan Leonard
Productor de la agencia	Antoine Bagot
Head of Technology	Adrien Leygues
Productora	Cube Creative
Productor	Alexandre Pagot
Realizador	Rémi Chapotot
Realizador	Tristan Michel
Responsable de la producción	Fabien Cellier
Sonido	Comptoir du Son et des Images
Música	Franck Marchal
Mixing Engineer & Sound Design	Alexandre Poirier
Game Production Company	Moonbots Studios
Director creativo	Adam Volker
Chief Technical Officer	Bohdon Sayre
Productor	Sulivan Parker
Website Production Company	Lifelike
Productor	Marney Beliveau
Tech Lead	Soham Qadri