Dacia - "Another one drives a Duster (English)"

Publicis Conseil

Publicis Conseil Paris, Francia

18564

Marca: Dacia
País: Francia

Anunciante: Renault

Título	Another one drives a Duster (English)
Agencia	Publicis Conseil
Campaña	Save the Queen
Anunciante	Renault
Marca	Dacia
Fecha de primera difusión/publicación	2015 / 12
Sector Empresarial	4x4
Sinopsis	Dacia Duster make a noticed return to honor the latest version of the iconic brand’s model. For the occasion, Renault Group brand and its agency will make a special operation. The campaign, created by Publicis Conseil, has been wanted up to the success of the car, which hustle the established order of the 4x4, to the point of becoming the most sold compact SUV in France. To show up the desirability of design, and wealth of equipment of Duster, all without changing the low prices, Dacia has chosen to cover the legendary Queen’s song “Another Ones Bites The Dust”… and twist the lyrics. All the “elites” who were thinking that the right to drive a 4x4 was reserved to them, have a fit of jealousy when Duster crosses the street, singing in rhythm “Another Ones Drives a Duster”. Whereas the drivers, proud of its Duster, fully enjoy the pleasure of the car. The campaign developed for France & Europe, is made of a TVC, directed by AB/CD/CD (Partizan), video teaser first on-air for the Dacia’s community, and two prints with the characters that become jealous from seeing the car.
Medio	Televisión
Duración	34 seconds
Mercado	Francia
Director de publicidad	Valérie Candeiller
Director de publicidad	Hortense Isnard
Director de publicidad	Bénédicte Rouquette
Director de publicidad	Gaëlle le Grouiec
Director de publicidad	Andreea Culcea
Director de publicidad	Olivier Bourquin
Director ejecutivo de creación	Marcelo Vergara
Director artístico	Kamal Bhatnagar
Director artístico	Marieke Navaux
Responsable de conceptos / redactor	Marcelo Vergara
Responsable de cuentas de agencia	Stéphane Gaillard
Responsable de cuentas de agencia	Boris Langlois
Responsable de cuentas de agencia	Elodie Orosco
Responsable de cuentas de agencia	Cécile Cuzin
Responsable de cuentas de agencia	Bastien
Planificador estratégico	Christel Engelvin
Productor de la agencia	Pierre Marcus
Productor de la agencia	Nathalie Levincent
Realizador	AB/CD/CD
Productora	Partizan
Director de fotografía	Alex LaMarque
Productor de la productora	Jules Dieng
Postproducción	Vincent Bordier
Postproducción	Pierre Brière
Business Affairs	Carlos Serrano
Business Affairs	Till Buisson
Business Affairs	Jeanne Rault
Empresa de creación sonora	Emmanuel Rambaldi