Subaru Impreza - "Reasons Trio "

Red Urban Toronto, Canadá

12630

Marca: Subaru Impreza
País: Canadá

Anunciante: Subaru Corporation

Título	Reasons Trio
Agencia	Red Urban
Campaña	2015 Subaru Impreza – Reasons
Anunciante	Subaru Corporation
Marca	Subaru Impreza
Fecha de primera difusión/publicación	2015 / 3
Lema	confidence in motion
Sinopsis	Subaru partnered with Toronto-based advertising agency Red Urban to create a series of TV ads, which show why the Impreza is made the way it is and just how much it can really handle. From birthdays to bad days, from potholes to A-holes, from people on their phones to epic storms, the commercials feature the Impreza facing a variety of different, sometimes harrowing situations.
Filosofía	A new campaign for the Subaru Impreza shows how the Impreza is different from other compact cars for a reason. The differences include standard Symmetrical Full-Time All-Wheel Drive, a Subaru Boxer engine that has cylinders that lie flat for a lower centre of gravity, and an available Eyesight® collision avoidance system. The reason is everything that life and driving throws at us every day. Subaru partnered with Toronto-based advertising agency Red Urban to create a series of TV ads, which show why the Impreza is made the way it is and just how much it can really handle. From birthdays to bad days, from potholes to A-holes, from people on their phones to epic storms, the commercials feature the Impreza facing a variety of different, sometimes harrowing situations. There is one :30 and two :15-second versions of the TV spot that are the final cogs in a multi-faceted campaign that includes digital display, print and radio. All the elements in play speak in an emotionally compelling and relevant way to a younger demographic consisting of men and women between the ages of 25 and 35. Rather than listing technical specifications, the campaign uses a variety of media to tell the Impreza story and demonstrate how its features could fit into their lives. “In the past, Subaru has focused more on the pure driving experience with Impreza, kicking up dirt in the desert etcetera,” said Christina Yu, Executive Creative Director, Red Urban. “We wanted to show the versatility of the Impreza and how it can tackle the everyday, as well as the unexpected, unlike any other compact car.” "The Impreza really is quite different from anything else in the compact car segment," says Geoff Craig, Director, Marketing, Subaru. "This campaign highlights these differences and the reasons behind them, driving consumer consideration for Impreza in an engaging and human way." The TV ads highlight the emotional benefits of the Subaru Impreza’s differences and shine a light on some of the cosmetic changes that have been made to the 2015 model. The print ads explain the Impreza’s features in more detail. The radio spots use clever sound design to showcase key features in a different way altogether. Like the Impreza itself, the campaign is anything but typical. It will be in market until the second week of June.
Medio	Televisión
Duración	15 seconds
Productora	Untitled Films
Post Production Company	Rooster Post Production
Director ejecutivo de creación	Christina Yu
Senior Creative	Rose Sauquillo
Senior Creative	Peter Gardiner
Senior Creative	Patrick Shing
Director artístico	Alicia Outschoorn
Director artístico	Meagan Patry
Responsable de conceptos / redactor	Angeline Parsons
Responsable de conceptos / redactor	Paul Constantakis
Productor	Anna Tricinci
Director, Strategy & Development	Keith Barry
Director, Digital Strategy & Social Media	Nicole Milette
Director, Client Services	Caroline Kilgour
Group Account Director	Trevor Byrne
Realizador	John Mastromonaco
Productor delegado	Tom Evelyn
Productor ejecutivo	Lexy Kavluk
Director de fotografía	Barry Parrell
Montador	Marc Langley
Assistant Editor	Spencer Shiffman
Productor ejecutivo	Melissa Kahn
Transfer	Smith
Colourist	Billy Ferwerda
Online	Fort York
Flame Artist	Paul Binney
Assistant Flame Artist	Joe DiClemente
Music Production Company	RMW Music
Composer/Producer/VO Director	Mark Rajakovic
Sound Designer/Engineer	Kyle Gudmundson
Productor ejecutivo	Jeff Cohen
Account Coordinator	Aanchal Narula