Achla's Bottled Tahini Sauce - "Achla's Bottled Tahini Sauce"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

15308

Título	Achla's Bottled Tahini Sauce
Agencia	BBR Saatchi & Saatchi
Campaña	Achla's Bottled Tahini Sauce
Anunciante	Achla, Strauss Group
Marca	Achla's Bottled Tahini Sauce
Fecha de primera difusión/publicación	2015 / 2
Sector Empresarial	Hierbas y especias
Lema	Everything tastes better with Achla's bottled tahini sauce
Sinopsis	In order to launch the world's first tahini sauce, Achla, Israel's leading food salad brand decided to emphasize what many consumers already know: The fact you can upgrade anything with tahini sauce…Even the lamest and least appealing types of food.
Filosofía	Our agency decided to turn those "nasty" fridge leftovers into a mouthwatering opera and symphony of flavors.
Medio	Televisión
Duración	35 seconds
CEO	YossiLubaton
Responsable de la creación	Nadav Pressman
VP Creative Director	Amir Ariely
Director creativo	Sharon Refael
Responsable de conceptos / redactor	Eran (Shushu) Spanier
Director artístico	Aia Bechor Kujnitzky
VP Group Account Head	Hagai Leeran
Jefe de cuentas	Lee Bryn
Ejecutivo de cuentas	Tom Dvir
VP Production & Content	Dorit Gvili
Productor de la agencia	Bosmat Marmarely
VP Strategic Planning	Shai Nissenboim
Planner	Lora Goichman
Director	Oded Bin Nun
Productora	Yesh
Production house	Broadcast
Composer	Yonatan Cnaan
Opera Singer	Guy Mannheim
CEO (Strauss Fresh Foods)	Eli Itzkin
Marketing Director (Strauss Fresh Foods)	Elad Ravid
Achla Hummus brand manager	Shiri Birman Cohen
Achla Hummus junior brand manager	Alon Meron