MasterCard - "Family Photo"

McCann XBC

McCann XBC New York, Estados Unidos

8668

Marca: MasterCard
País: Estados Unidos

Anunciante: MasterCard

Título	Family Photo
Agencia	McCann XBC
Campaña	MasterPass and J.CrewOnline Checkout
Anunciante	MasterCard
Marca	MasterCard
Posted	Noviembre 2013
Producto	MasterPass
Sector Empresarial	Tarjetas de crédito
Lema	Getting to the fun faster is priceless.
Sinopsis	Wondros Director Sophie Muller delivers a fun-filled, and fashion packed, family holiday spot in her latest :30 for MasterCard’s launch of their new MasterPass® online service, a convenient and secure short cut to pay for purchases. In partnership with J. Crew and McCann XBC, customers get to the fun faster with a new simplified way to shop. The MasterPass and J. Crew online checkout is introduced with an integrated campaign launching today. “Family Photo” opens as the family rushes to their positions for a family photo in their living room all decked out in holiday red. The daughter then enthusiastically suggests they go “British,” then “Sparkly,” then “Ski Lodge,” and finally, “Black Tie.” Not only do their J. Crew clothes change to match each theme, their living room changes in clever and inspired ways too. MasterCard’s new MasterPass, “Helps customers move more swiftly,” says the narrator. “Getting to the fun faster,” he says, “Is priceless.” Muller worked closely with MasterCard, J. Crew and the agency creatives at McCann XBC to create a fashion-forward yet festive take on the holiday family photo tradition. Every detail from the set design, props, casting and of course wardrobe, was under the watchful eye of the MasterCard group as well as Jenna Lyons, the president and creative director of J. Crew who is revered as a guru in the fashion world and a driving force behind the retailer’s epic ascension in the industry. “It was an interesting challenge to work with two iconic companies, each with very strong brand identities,” Muller’s Executive Producer, Gina Zapata notes. “What could have been a little tricky actually turned out to be a creative melding of the minds and Sophie truly enjoyed the collaboration, artistry, and thought put into each and every aspect of the spot. The result shows the spirit of that seamless collaboration.”
Filosofía	MasterCard partnered with J.Crew to launch their new online checkout, MasterPass.
Problema	This was J.Crew's first ever TV commercial.
Resultado	An entertaining way of combining holidays, fashion and family to show the convenience of the new MasterPass online checkout.
Medio	Televisión
Duración	30 seconds
Contribuciones agencia	McCann XBC
Responsable de la creación	Joyce Thomas
Director del grupo de creación	Daniela Vojta
Director del grupo de creación	Susan Young
Productor ejecutivo agencia	Debbie Dunlap
Productor de la agencia	Dan Scudellari
Productora	Wondros
Realizador	Sophie Muller
Executive Producer Production	Gina Zapata
Responsable de la producción	Kimberly Bryant
Productor delegado	Grant Jue
Director de fotografía	Steve Chivers
Jefe de decorados	Alexander Pacion
Montador	Gary Knight
Post Producer	Ashley Thompson
Postproducción	Arsenal FX
Postproducción	Cut and Run NY