The Field Museum - "Electricity"

DDB Chicago

DDB Chicago Chicago, Estados Unidos

6442

Marca: The Field Museum
País: Estados Unidos

Anunciante: The Field Museum

Título	Electricity
Agencia	DDB Chicago
Campaña	Wonders of the 1893 World's Fair
Anunciante	The Field Museum
Marca	The Field Museum
Posted	Diciembre 2013
Sector Empresarial	Festivales, museos
Lema	See what she saw, the wonders of the 1893 World's Fair.
Sinopsis	The campaign promotes the Field Museum’s current exhibit marking the 120th anniversary of the 1893 Chicago World's Fair and featuring artifacts from the landmark event. Electricity shows a woman gazing at a mammoth dynamo as an electrical arc causes her hair to stand on end “See what she saw!” exhorts the voiceover, “The wonders of the 1893 World’s Fair.”
Resultado	Filmworkers VFX Director Rob Churchill directed the spots. The boy and the woman seen in the foregrounds of the two ads were costumed actors. The background environments were constructed from historical still photographs and CGI elements. Churchill used a series of archival photos to create the Exposition grounds and a computer editing system to arrange them in 3D space. Virtual camera movement created the illusion that the boy is rising in the air with the Ferris wheel.
Medio	Televisión
Duración	18 seconds
Director creativo	Karin Rose
Director creativo	MaryBeth Adduci
Director creativo	Warren Frost
Director creativo	Nathan Monteith
Director creativo	Cori Donohoe
Productor de la agencia	Jenny Hoffman
Business Director	Polly Poulos
Director de cuentas	Brandon Scharold
Responsable de cuentas de agencia	John Schroeder
Productora	Filmworkers Club
Postproducción	Filmworkers Club
Realizador	Rob Churchill
Efectos especiales	Rob Churchill
Productor ejecutivo	Lisa Long