Poulehouse - "The egg which doesn't kill the chicken"

BRAND STATION

BRAND STATION Paris, Francia

Premios

5372

Marca: Poulehouse
País: Francia

Anunciante: Poulehouse

Título	The egg which doesn't kill the chicken
Título (Lengua original)	Poulehouse
Agencia	BRAND STATION
Campaña	The egg which doesn't kill the chicken
Anunciante	Poulehouse
Marca	Poulehouse
Fecha de primera difusión/publicación	2019 / 11
Sector Empresarial	Huevos
Filosofía	Did you know that every year, 50 million chickens are killed at the age of 18 months simply because they don’t lay enough eggs anymore ? A dreadful, and unfortunately, common practice in the egg industry, especially since chickens can normally live up to 6 years on average. Contrarily, Poulehouse is the only egg brand on the market which doesn’t kill chickens. The brand has committed itself to feed chickens, raise and care for them until their natural death. The movie, « The egg which doesn’t kill the chicken », depicts the terrible reality of the egg industry. We follow a group of young chickens trying their hardest to save an older chicken, whose egg production has decreased, from the tragic fate which awaits it. A fictional story whose true purpose is to remind us that, in reality, we are the only ones who can save the chickens by changing the way we eat.
Medio	Televisión
Duración	61 seconds
Productora	WIZZ Paris
Postproducción	NKI STUDIO
Producción de sonido	THE Sound Production
Director creativo	Samy Benama
Director creativo	Damien Guiol
Responsable de la creación	Loïc Chauveau
Realizador	. AKAMA
Productor	Laetitia Neves
Productor ejecutivo	Ilona Marcus
Productor ejecutivo	Matthieu Poirier
Head of TV	Rémy Guizerix
Copywriter / Art Director	Samy Benama
Copywriter / Art Director	Damien Guiol
Managing Partner	Xavier Delaporte