| Título | Freud |
| Agencia | Artplan |
| Campaña | Traffic Quotes |
| Anunciante | Detran SP |
| Marca | Detran SP |
| Fecha de primera difusión/publicación | 2022 / 3 |
| Sector Empresarial | Seguridad Vial |
| Lema | "With the unconscious under control, consciousness prevails: don't drink and drive." Freud - If it was him saying, would you pay attention? |
| Filosofía | Traffic education messages have always been very important for people's awareness and accident prevention. They are everywhere. But these phrases have been repeated so often over the last few decades that they have become commonplace and today go unnoticed by most people. There is a common behavior on the internet, where messages, quotes or relevant texts are attributed to famous and renowned personalities, to give attention and importance to the messages. Inspired by this behavior, we took the opportunity to draw people's attention to traffic safety messages. Maybe with someone important talking, they pay attention to each of them again. |
| Medio | Prensa y publicaciones |
| Director ejecutivo de creación | Alessandro Bernardo |
| Content Director | Eder Redder |
| Director creativo | Carla Cancellara |
| Director creativo | André Batista |
| Director artístico | André Ignatiuk |
| Director artístico | Thiago Mussa |
| Responsable de conceptos / redactor | Zeca Pinto |
| Responsable de conceptos / redactor | Chico Lucas |
| Illustrator | Marcelo Martins |
| Illustration | Norte Produtora De Arte |
| Typography | Rebeca Cyrineu |
| Director de publicidad | Rebecca Araújo Hubner |
| Director de publicidad | Carlos Alencar |
| Director de publicidad | Ernesto Mascellani Neto |
Más creaciones
VER TODOThe Passage - The Vampire Poster
- MARCA:
- FOX Channel
- AGENCIA:
- BETC HAVAS
Come Protected
- MARCA:
- BE FREE
Come Protected Logo
- MARCA:
- BE FREE
Come Protected Black
- MARCA:
- BE FREE