| Título | Rainbow Dudes |
| Agencia |
Ogilvy Worldwide
|
| Campaña |
Man with Machine: Think Series
|
| Anunciante |
IBM
|
| Marca |
IBM
|
| Fecha de primera difusión/publicación |
2015
|
| Sector Empresarial | Material eléctrico y electrónico
|
| Filosofía | Many are frightened by the idea of machines with Artificial Intelligence. IBM wanted to start a positive conversation about how man and machine can work together to help people lead better lives. |
| Problema | We reached out to leading technologists, computer scientists, philosophers and futurists and asked them for their latest thinking on Augmented Intelligence. 30 inspirational and thought-provoking quotes inspired illustrators, photographers, typographers and graphic designers from all over the world to create a series of inspirational posters and GIFs. Each artist had to use IBM’s longtime slogan “Think” – either as a featured element or as a hidden detail for viewers to discover. |
| Resultado | The posters are now on permanent display on the walls, and on digital billboards, of 51 Astor Place in NYC – IBM Watson’s new home and headquarters of the future of cognitive technology. |
| Medio |
Cartel
|
| Director de cuentas |
Ann Rubin
|
| Jefe de cuentas |
Jeremy Kuhn
|
| Director de cuentas |
Kimberly Duffy
|
| Ejecutivo de cuentas |
Kaitlin Giannetti
|
| Ejecutivo de cuentas |
Tim Graves
|
| Ejecutivo de cuentas |
Lindsay Jaffe
|
| Worldwide Creative Director |
Steve Simpson
|
| Director ejecutivo de creación |
Susan Westre
|
| Director ejecutivo de creación |
Ryan Blank
|
| Director ejecutivo de creación |
Mike Hahn
|
| Director ejecutivo de creación |
Keith Anderson
|
| Director creativo |
Jeff Curry
|
| Director creativo |
Doug Schiff
|
| Director creativo |
Mervyn Rey
|
| Director creativo |
Chris Rowson
|
| Director creativo |
Bastien Baumann
|
| Director creativo |
Sam Mazur
|
| Director creativo adjunto |
James Chana
|
| Productor de la agencia |
GLORIA HALL
|
| Productor de la agencia |
Elizabeth Lucas
|
| Productor de la agencia |
Don Hanson
|
| Productor de la agencia |
Val Geigel
|
| Productor de la agencia |
Eric Makar
|
| Design Director |
Sid Tomkins
|
| Illustrator |
Kai and Sunny
|
