| Título | The Lost Property Box |
| Agencia | Pool Interactive |
| Campaña | The Lost Property Box |
| Anunciante | The Swedish Dementia Association |
| Marca | The Swedish Dementia Association |
| Fecha de primera difusión/publicación | 2013 / 11 |
| Sector Empresarial | Asociaciones de información y de la lucha contra la enfermedad |
| Lema | FORGOTTEN |
| Sinopsis | Presented in collaboration with the Dementia Association.We all forget things sometimes, it’s natural. But when we get older forgetfulness can be a first sign of dementia. Support our struggle, give a donation to the Dementia Fund, pg 90 08 58-2. Or leave your things in the box and they will be sold to the benefit of the Dementia Fund. A specially designed box for lost property was made and sold to restaurants, spas and museums to raise money for research about dementia. Items that no one claimed, were sold for the benefit of dementia research. |
| Medio | Prensa y publicaciones |
| Director artístico | Johan Gustafsson |
| Responsable de conceptos / redactor | Ulf Rönnbäck |
| Responsable de cuentas de agencia | Therese Andersson |