Co-Founder Chief Creative Officer
at
Rosapark, Paris
Boulogne Billancourt, Francia
| Título | #LaitDroleLaVie |
| Brief | When a French boy falls in love with a girl at school, he takes a creative approach to love notes. He painstakingly assembles messages from the puns on the iconic Monoprix packs. The girl is clearly touched. But one day she's gone. Years later, at college, he runs into the girl again when the love notes spill out of her locker. Running to Monoprix, he grabs a milk carton and prepares another message. Better "latte" than never. |
| Agencia | ROSA PARIS |
| Campaña | Label of Love |
| Anunciante | Monoprix |
| Marca | Monoprix |
| Fecha de primera difusión/publicación | 2017 / 5 |
| Sector Empresarial | Grandes almacenes, supermercados |
| Lema | Au coeur de votre vie depuis 85 ans |
| Sinopsis | The film is about a young boy who falls in love with a girl at school. Instead of writing her love letters, he takes a less traditional approach. He cuts out the jokes from Monoprix packs at home, and then slips them into her locker at school. For example, he finds a pack of heart shaped biscuits. The joke on this pack reads: Little Hearts: perfect for making hearts melt. He cuts this out and slips it into her locker. |
| Medio | Televisión y Cine |
| Duración | |
| Strategy Director | Jean-Patrick Chiquiar |
| Responsable de la creación | Gilles Fichteberg |
| Responsable de la creación | Jean-Francois Sacco |
| Strategic Planning Director | Sacha Lacroix |
| Associate Director | Quentin Labat |
| Responsable de conceptos / redactor | Louise Mussot |
| Director artístico | Cerise Leclerc |
| Planificador estratégico | Alexandre RIBICHESU |
| Marketing Director | Florence Chaffiotte |
| Brand Director | Nicolas Gobert |
| Communications Director | Marion Denonfoux |
| Marketing Manager | Cosima Damas |
| Director de cuentas | Bérengère Puch |
| Responsable de cuentas de agencia | Marine Dachary |
| TV Production | Adélaïde Samani |
| Producción de sonido | Schmooze |
| Postproducción | Mathematic |
| Productora | Insurrection |
| Realizador | Thirty Two |
| Productor de la productora | Hélène Daubert |
| Productor ejecutivo | Xavier Doncel |
| Postproducción | Guillaume Audibet |
| Sound Engineer | Matthieu Sibony |
| Sound Designer | Sylvain Rety |
| Account Director, Social Media | Jeanne Neuschwander |
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