Ministry of Communications & Technology of Colombia - "My Line"

MullenLowe SSP3 Colombia

MullenLowe SSP3 Colombia Bogotá, Colombia

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Marca: Ministry of Communications & Technology of Colombia
País: Colombia

Anunciante: Ministry Of Communications & Technology

Título	My Line
Agencia	MullenLowe SSP3 Colombia
Campaña	My Line
Anunciante	Ministry Of Communications & Technology
Marca	Ministry of Communications & Technology of Colombia
Fecha de primera difusión/publicación	2018
Sector Empresarial	Electrónica doméstica y audiovisual
Sinopsis	In Colombia, some people still have no access to the internet and no use for smartphones due their remote location. So how do they search Google for information? The solution is My Line, a traditional telephone landline people can call no matter what the place or the device. They just dial 6000913 and ask whatever they want. In seconds My Line receives the answer from Google and relates it to the caller verbally. This traditional landline connected people without access to smartphones or the internet to Google, so they could "search" for information simply by asking. It brought the magic of the internet to even the most remote regions of Colombia.
Medio	Case Study
Duración	137 seconds
Director creativo	Juan Pablo Maldonado
Director creativo	Camilo Jiménez
Responsable de conceptos / redactor	Juan Pablo Maldonado
Director artístico	Mario Mendoza
Director artístico	Victor Rodriguez
Director artístico	Camilo Jiménez
Realizador	Miguel Herrera
Productor de la agencia	Jonhatan Bolívar
Chairman	Francisco Samper
Responsable de la creación	Carlos Andrés Rodríguez
Chief Operating Officer	Juan-Pablo García
Diseño imagen	Yeison Barba
Development	Jason Lusthaus
Development	Andres Pachón
Development	Eric Elia
Development	Jules Petrarca
Development	Jeremy Landis