Bérengère Lurquin
Freelance creative producer //TV producer/ radio producer/Art Buyer at freelance
Brussels Area, Belgium, Bélgica
TítuloJoin the FAM 3
Agencia
Campaña Join the FAM
Anunciante Equal.Brussels
Marca Equal.Brussels
Fecha de primera difusión/publicación 2022 / 11
Sector Empresarial Acciones Caritativas, fundaciones, voluntariado
Lema Join the FAM
Filosofía In Brussels, 9 out of 10 women have been harassed at some point. To create a change, Air and Equal.Brussels launches The FAM (family). But unlike a regular family related by blood, The FAM is related by the willingness to step up when witnessing harassment. Our launch video shows that juste like other families, there’s a set of rules to follow. In addition to our 360 campaign “Join the FAM”. We’ve also launches the initiative “Doorbells of Brussels”. This initiative aims to give power to every people in Brussels. With more than 150.000 stickers sent trough direct mailing to mailboxes. Everyone can now show off that they’re part of the fam and repurpose their very own doorbell into help buttons. And together create the biggest network of Anti-Harassment alarms. This campaign is supported by many politicians and has been related in local media.
Medio Interactivo
Duración
Creative Direction
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Miembro del equipo creativo
Strategist
Diseñador
Diseñador
Motion Designer
Responsable de cuentas de agencia
Ejecutivo de cuentas
Agency TV Producer
Productora
Realizador
Realizador
Realizador
Director of Production
VFX Artist
Sound Designer

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