Pfizer - "Beautiful Dreamer "

TracyLocke BRASIL

TracyLocke BRASIL São Paulo, Brasil

Premios

11653

This ad is part of the ACT Responsible Collection

Marca: Pfizer
País: Brasil

Anunciante: Pfizer

Título	Beautiful Dreamer
Agencia	TracyLocke BRASIL
Campaña	Beautiful Dreamer
Anunciante	Pfizer
Marca	Pfizer
Fecha de primera difusión/publicación	2019 / 7
Sector Empresarial	Salud y productos farmacéuticos
Filosofía	FAP is a neurological, inherited progressive disease. To clarify what the symptoms of this rare and hard-to-diagnose condition are, Pfizer invited TracyLockeDDB Brazil—a global agency part of groups Omnicom and ABC—to create a delicate campaign to bring awareness to the disease and show that it’s possible to slow down its progression. Written by the agency and co-produced by Stink Films, the movie Beautiful Dreamer is the affectionate story of a young woman who’s always writing down the dreams she wants to realize. It’s then that she is diagnosed with the disease and sees her dreams fading away. However, her hope springs anew when she finds out that the disease can be treated. The soundtrack was composed by audio production company Lucha Libre, which reimagined a song written by Stephen Foster in 1864, recorded by Bing Crosby in 1940, and which became famous due to the Beatles’ 1962 version
Medio	Web Film
Duración	194 seconds
Productora	Stink Films
Chief Executive Officer (CEO)	Pipo Calazans
Responsable de la creación	Rodolfo Barreto
Director ejecutivo de creación	Nina Lucato
Director creativo	Bruno Athayde
Director artístico	Bruno Athayde
Director artístico	Alfredo Mariano
Responsable de conceptos / redactor	Vinícius Biss
Realizador	Salsa ;
Assistant Director	Tatiane Klein
Director de fotografía	Maurício Padilha
Director artístico	Ana Henriques
Executive Director	Ingrid Raszl
Productor ejecutivo	Renata Dumont
Productor ejecutivo	Carolina Junqueira
Productor ejecutivo	Camila Martinez
Production Coordinator	Paula Macedo
Production Coordinator	Rogerio Maestro
Productor	Daniel Lombardi
Montador	Victor Cohen
Post Production Coordinator	Roberta Bruzadin
Postproducción	Humanóide
Color Grade Company	Marla Colour Grading
Audio	Lucha Libre Audio
Responsable de la producción	Mariana Sierra
Productor	Juliana Miyake
Productor	Bruna Martins
Head of Client Services/Production	Michele Pereira
Account Management	Natalia França
Head of Media	Gustavo Gonzalez
Head of Media	Lúcia Cucci
Media Manager	Ricardo Mariano
Head of Strategy	Leandro Gimenez
Approval Client	Rafael Semin
Approval Client	Renner Teles