| Título | TRUBLEND MATTE MADE |
| Agencia | Droga5 |
| Campaña | TRUBLEND MATTE MADE |
| Anunciante | Covergirl Cosmetics |
| Marca | Covergirl |
| Fecha de primera difusión/publicación | 2018 / 7 |
| Sector Empresarial | Productos de belleza y perfumes |
| Filosofía | For too long, multicultural women and their skin weren’t catered for in the makeup world, especially when it came to foundation. So COVERGIRL listened and created TRUBLEND MATTE MADE: a foundation made for the unique needs of multicultural skin, in 40 beautiful shades. COVERGIRL created TRUBLEND MATTE MADE, but can’t take the credit. The credit goes to the infinite women who spoke up and voiced their skins’ unique needs. So COVERGIRL thanked them in this commercial--with the help of Droga5 NY and director Kim Gehrig of production house Somesuch. The spot, which ends with a lengthy list of the “infinite” number of women who reached out to COVERGIRL, shows this diverse mix of females--from woman to woman to woman. And it culminates in a final dramatic stairwell shot that brings all the women together as one. Appearing on TV as a :15 and online as a longer cut, it’s an authentic yet elevated glimpse of the women who inspired TRUBLEND MATTE MADE as they go about their everyday lives. |
| Medio | Televisión |
| Duración | |
| Postproducción | MPC NY |
| Creative Chairman | David Droga |
| Director ejecutivo de creación | Alexander Nowak |
| Director creativo adjunto | Henry Kember |
| Director artístico | Neil Maclean |
| Responsable de conceptos / redactor | Emily Berger |
| Director artístico | Debbie Pan |
| Design Director | Maria Wan |
| Designer | Alex Lumain |
| co-directors of film production | Jesse Brihn |
| co-directors of film production | Bryan Litman |
| Productor ejecutivo | Mike Hasinoff |
| Associate Producer | Jake Herman |
| Music Supervisor | Mike Ladman |
| Producer | Bianca Escobar |
| Production | Somesuch |
| Director | Kim Gehrig |
| Productor ejecutivo | Nicky Barnes |
| Producer | Saul Germaine |
| DP | Stuart Winecoff |
| Editorial | Work Editorial |
| Editor | Jono Griffith |
| Productor ejecutivo | Erica Thompson |
| Producer | Jamie Lynn Perritt |
| Assistant Editor | Theo Mercado |
| Productor ejecutivo | Matthew Loranger |
| Producer | Krystle Timm |
| Director creativo | Alvin Cruz |
| lead Flame artist | Sam Caine |
| Flame Team | Tim Crean |
| Flame Team | Derina Doorley |
| Flame Team | Rob Walker |
| Flame Team | Meggen Burdick |
| Flame Team | Giulia Barta |
| Flame Team | Greg Cutler |
| Flame Team | Lawrence Merrill |
| Colorist | Simon Bourne |
| Color Producer | Chris Anthony |
| Production Assistant | Hannah Oliver |
| Production Assistant | Aaron Batista |
| Post Production | Second Child |
| Productor ejecutivo | Scott Chinn |
| Motion Graphics Designer | Pravin Chottera |
| Post Producer | Sara Mills |
| Retoucher | Natasha Kaser |
| Music | Sylvan Esso |
| Song | Hey Mami |
| Sound Design | Barking Owl |
| Director creativo | Kelly Bayett |
| Productor ejecutivo | Kelly Bayett |
| Producer | Ashley Benton |
| Sound Designer | Morgan Johnson |
| Audio Post | Heard City |
| Mixer | Dan Flosdorf |
| Mixer | Mike Vitacco |
| Producer | Andi Lewis |
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