LATAM, Without Frontiers. This is the new promise and brand positioning developed by Graphene, IPG's bespoke unit to serve the airline under an Open Architecture Model, which comes to capture a new moment for the company and contribute to a global trend observed in different corners of the planet: break down the barriers that separate people and build bonds that unite and include them. “Customers are at the center of our value proposal, the brand building starts from people, then their community, their country, the region, and the impact on their world. We want to approach each other in a more human way, to be more vibrant, attentive, and committed. As 'Without Frontiers' is not a destination but a path, we will continue to evolve constantly so that the entire customer experience meets the new promise”, says Sabrina Salgado, Global Marketing Head of LATAM Airlines. The initiative also aims to empower its audience to overcome their personal challenges and any kind of obstacles that prevent them from moving forward.