Título | Growing Business |
Agencia | BBDO New York |
Campaña | Growing Business |
Anunciante | FedEX |
Marca | FedEx |
Posted | Noviembre 2015 |
Sinopsis | A FedEx deliveryman takes a package from a small business owner, and immediately as he heads for the exit, the modest office space magically transforms into a bigger, more successful one. The first area to evolve is the owner’s office: his old desk changes into a new one, as does his computer, the ceiling rises up and the view out the window ascends, signifying that their office has upgraded to a higher floor. The FedEx deliveryman proceeds as the ever-expanding office continues to change, with a kitchenette morphing into a modern cafeteria and new employees popping up out of the ground, ready for work. At this point, our FedEx deliveryman notices he is causing all the changes and to confirm this, he stops, causing everything else to as well. Then, just to be sure, he goes back and forth, which directly controls the new employees, and they pop in and out of the ground. One of those employees, frustrated by the manipulation, tells him to cut it out. The voiceover pays it all off with copy: FedEx has solutions to enable global commerce that can help your company grow steadily and quickly. |
Medio | Televisión y Cine |
Montaje | HutchCo Technologies |
Responsable de la creación | Greg Hahn |
Director ejecutivo de creación | Peter Kain |
Director ejecutivo de creación | Gianfranco Arena |
Director creativo | Matt Vescovo |
Director artístico | Matt Vescovo |
Responsable de conceptos / redactor | Matt Vescovo |
Productor de la agencia | Alex Gianni |
Productor ejecutivo | Amy Wertheimer |
Responsable de cuentas de agencia | Kirsten Flanik |
Responsable de cuentas de agencia | Kathryn Brown |
Responsable de cuentas de agencia | Amanda Cruz |
Responsable de cuentas de agencia | Cailin Gibbons |
Responsable de cuentas de agencia | Katie Gold |
Head Of Planning | Sangeet Pillai |
Productora | Smuggler |
Realizador | Filip Engstrom |
Director de fotografía | Erik Sohlström |
Productor de la productora | Shannon Jones |
Productor de la productora | Martha Davis |
Productor de la productora | Andrew Colon |
Montador | Jim Hutchins |
Montador | Patrick O |
Productor ejecutivo | Jane Hutchins |
Productora | The Mill |
CG Lead | Andres Eguiguren |
Colorista | Tim Masick |
Sonido | Steve Rosen |