| Título | Allen the Peregrine |
| Agencia | Mother London |
| Campaña | Allen the Peregrine |
| Anunciante | IKEA |
| Marca | IKEA Sheffield |
| Fecha de primera difusión/publicación | 2017 / 9 |
| Sector Empresarial | Comercios de proximidad, tiendas especializadas |
| Sinopsis | IKEA is launching a brand new store in Sheffield. As our gift to the steel city, in collaboration with local artist Jason Heppenstall, we have brought to life Sheffield’s most famous falcon with a little help from an icon of our own. Meet Allen the Peregrine, a 7-metre wide falcon made from over 17,000 IKEA allen keys. The majestic creation stands proudly in Sheaf Square, just outside Sheffield’s main station as a joint symbol of the town and the new store. |
| Medio | Exterior |
| Duración | |
| Director creativo | Ana Balarin |
| Director creativo | Hermeti Balarin |
| Director artístico | Anthony Montagne |
| Responsable de conceptos / redactor | Anthony Montagne |
| Director artístico | Oli Rimoldi |
| Responsable de conceptos / redactor | Oli Rimoldi |
| Artista / Dibujante | Jason Heppenstall |
| Productor | Emma Hodson |
| Director de cuentas | Matthew Taylor |
| Event producer | Matt Myatt |
| Event producer | Francesca Sharpes |
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