Mercado Libre - "Little Boxes"

GUT Mexico

5678

Marca: Mercado Libre
País: Méjico

Anunciante: Mercado Libre

Título	Little Boxes
Agencia	GUT Mexico
Campaña	Little Boxes
Anunciante	Mercado Libre
Marca	Mercado Libre
Fecha de primera difusión/publicación	2024 / 4
Sector Empresarial	Compras en línea y comercio electrónico
Filosofía	Mercado Libre, together with GUT Mexico City, launched its new "Little Boxes'' campaign to celebrate the brand's 25 years throughout the LATAM region. The film showcases how the e-commerce platform offers everything consumers are looking for, and how it is a catalyst for dreams to come true. “It is a pleasure and we are proud to be part of a regional project that is such an important milestone for a brand that we love very much, as partners and as users,” said Ramiro Rodriguez Cohen, CCO of GUT México City. “We know the feeling well, that excitement of waiting for an order we placed. They are not just products; they are the beginning of something bigger that starts when the doorbell rings. We are celebrating 25 years of the brand that changed the way people begin to achieve their dreams in many Latin American countries.” This campaign shows how every time a consumer receives a Mercado Libre package, they not only receive a box, but also an opportunity to get closer to their dreams. The film opens with a shot of a storeroom, where, when the lights go out and the workers go home, one small but mighty package magically comes to life, developing little hands and feet and marching itself out of the warehouse. The determined little box then traverses the cities, suburbs, beaches, oceans, forests and countryside, until it reaches its ultimate destination: the home of a small child, who happily receives their gift, reinforcing the message that: “any dream fits in a box.” This year, Mercado Libre celebrates its 25th anniversary, a milestone that marks a unique opportunity to celebrate the commitment it has with consumers, always accompanying them in the most important moments of their lives, from an everyday purchase to an unexpected gift on Christmas. The campaign is running across México, Brasil, Argentina, Chile, and Uruguay.
Medio	Web Film
Duración	103 seconds
Mercado	Argentina, Brasil, Chile, Uruguay, Francia
Productora	Primo
Realizador	Nico Perez Veiga
Animación	Mathematic
Chief Executive Officer (CEO)	Camila de Almeida Prado
Responsable de la creación	Ramiro Rodriguez Cohen
Director ejecutivo de creación	Rodrigo Del Oso
Director ejecutivo de creación	José Mario Muñoz
Senior Copywriter	José Luis Pagola
Senior Art Director	Roberto Rosas
Regional Director	Natalia Noya
Regional Account Director	sofia goldin
Director de cuentas	Alejandra Chang
Jefe de cuentas	Daniel Romo
Chief Strategy Officer	Samantha Hernandez
Strategy Director	Alejandra Margain
Responsable de la producción	Paula Sánchez
Productor de la agencia	Valeria Brinkmann
Realizador	Alvaro Stocker
Managing Director	Jaime Vidal
Responsable de la producción	Omar Uscanga
Productor ejecutivo	Trinidad Fecchino
Executive Producer Assistant	Paula Rojas
Production Service Company	Metanoia
Executive Service Producer	Lucio Valdes
Director de fotografía	Maurício Padilha
Jefe de decorados	María José Herreros
1st AD	Santiago Rindel
Costume	Greta Ure
Camera Assistant	Edgardo Urrutia
Gaffer	Sebastián Chappe
Key Grip	Jose Luis Garcia
VFX Set Supervisor	Sebastián Castagnet
VFX Set Supervisor	Ignacio Mancebo
Montador	Paula Baiardo
Color Grade Artist	Marc Morató
Música	Papamusic
Empresa de creación sonora	Portaestudio
Post Production Coordinator	Post Fellas
Post Production Coordinator	Daniela Balcazar
Post Production Coordinator	Sebastian Lopez
VFX Supervisor	Emmanuel Dufaure
Flame Artist	Clément GERMAIN
Animation Supervisor	Cyril Cassaigne
VFX Executive Producer	Guillaume Marien
VFX Producer	Mikaella Zarka
VFX Producer	Nikita Saini
VFX Coordinator	Matthieu Lepan
Social Media Director	Santi Cicero
Social Producer	Paula Rojas
Director artístico	Florencia Stighetti