Título | Musa - No Labels ”tolerância” |
Agencia | comOn |
Campaña | Musa - No Labels ”tolerância” |
Anunciante | Musa |
Marca | Musa |
Fecha de primera difusión/publicación | 2019 |
Sector Empresarial | Cervezas, sidras, cervezas ligeras |
Filosofía | To bring attention to a world free of prejudice, we brought together Musa brewery and Queer Lisboa to create the official beer of the Festival. This beer is unique: its label disappears by wiping it with just a finger. We combined different printing techniques, putting the bottle on top of the typography and then photographing the composition, creating a more artisanal effect in line with the spirit of the brand and the campaign. |
Medio | Integrated Media/360 Activation |
Duración | |
Productora | comOn |
Director creativo | Pedro Ribeiro |
Director creativo | Nuno Peixoto |
Director creativo | Nuno Trafaria |
Director creativo | Luiz Medeiros |
Director artístico | Andreia Martins |
Responsable de conceptos / redactor | Ricardo Fonseca |
Responsable de conceptos / redactor | Fabío Loureiro |
Diseñador | Ruben Mangorrinha |
Realizador | Hugo Lage |
Graphics | António Franca |
Illustrator | Andreia Martins |
Productor de la agencia | Filipe Brito |
Fotógrafo | Ivo Cordeiro |
Programador | Tiago Garcia |
Programador | Sergio Ribeiro |
Ejecutivo de cuentas | Margarida Forte |
Ejecutivo de cuentas | Filipe Macedo |
Chief Strategy Officer | Luís Serra |
Creative Strategy | Ricardo Fonseca |