Starz / Lionsgate+ - "Life Uncensored "

adam&eveDDB

adam&eveDDB London, Reino Unido

1365

Marca: Starz / Lionsgate+
País: Reino Unido

Anunciante: Lionsgate Entertainment Corporation

Título	Life Uncensored
Agencia	adam&eveDDB
Campaña	Life Uncensored
Anunciante	Lionsgate Entertainment Corporation
Marca	Starz / Lionsgate+
Fecha de primera difusión/publicación	2023 / 9
Sector Empresarial	Medios de comunicación, publicidad, edición y producción
Filosofía	LIONSGATE+’s LIFE UNCENSORED campaign is brought to life in the one-night-event “A Night of Uncensored Entertainment”, solidifying the streaming platform’s position as the home of unapologetic adult escapism. As part of the latest work in the LIFE UNCENSORED campaign for LIONSGATE+, the event was created by adam&eveDDB and produced by Creative Giants. The guestlist was made up of London’s top tastemakers including influencers (Ephraim Lisk, Megan Bolton, Yvonne Victoria, Sophie Foster and more), press and partners, who were invited to experience the best and boldest of what the LIONSGATE+ platform has to offer. Hosts Envy the Drag Queen and PXSSY PALACE entertained a lively crowd inside the Film Shed adorned with dozens of TV screens displaying trailers of bold and provocative content from LIONSGATE+. On arrival guests were given a personalized passport to document their visit to four themed experience rooms dedicated to key shows – Outlander, The Great, P-Valley and Power Book IV: Force. The uncensored evening offered attendees the opportunity to visit rooms built like an 18th Century throne room, a strip club, a Scottish hilltop and a rage room set on the streets of Chicago. Within these rooms Scottish love odes were picked from trees and instagrammable regal scenes were set up for the kings and queens: the guests. Show inspired cocktails and canapes were dished up, serving an uncensored menu from ‘Exxxtra Crispy Wings’ to ‘Get Out My Grill burgers’. The event forms part of LIONSGATE+’s latest provocative campaign ‘Life Uncensored’ that positioned the premium streaming service as the ultimate destination for unapologetic adult escapism. The work from adam&eveDDB spanned TV, immersive OOH, radio, digital and social media, showcasing that LIONSGATE+ is the only place where audiences can live censor-free.
Medio	Televisión
Duración	40 seconds
Postproducción	Absolute Post
Music / Sound Design	750mph
Producción musical	Audio Network
Director de publicidad	Darren Nielson
Director de publicidad	Linnea Hemenez
Director de publicidad	Melissa “Missy” Stankowski
Director de publicidad	Barbara Jeffrey
Director de publicidad	David Hutchin
Client Executive Creative Director	Rama Crouch-Wong
Productor	Curtis Forristal
Director de publicidad	Candice Heath
Director de publicidad	Lana Huh
Client Creative Director	Kirk Fennel
Brand Strategy Manager	Anya Hurd
Director de publicidad	Christian Leoni
Director de publicidad	Kate Bianco
Responsable de la creación	Richard Brim
Productor de la agencia	Sally Patterson
Productor de la agencia	Petrina Kilby
Productor de la agencia	Rebecca Treloar
Productor de la agencia	Nereida Valles
Productor de la agencia	Kayla Rudess
Chief Strategy Officer	Martin Beverley
Head Of Planning	Will Grundy
Head Of Planning	Lisa Stoney
Planner	Lisa Stoney
Chair	Tammy Einav
Chief Executive Officer (CEO)	Helen Andrews
Chief Client Officer	Miranda Hipwell
Managing Director	James Rowe
Business Director	Jo Lorimer
Director de cuentas	Lily Henry
Director de cuentas	Erin Brogan
Account Management Team	Emma Falkenberry
Director creativo	Mark Shanley
Responsable de conceptos / redactor	Jane Barker
Director artístico	Gaby Grant
Creative	Osob Yusuf
Animación	Niko Brown
Diseñador	Kelsey Plantas
Productora	OB42
Productor ejecutivo	Sam Holmes
Productor	Jack Bradley
Realizador	Diego Nunez Irigoyen
Director de fotografía	Giuseppe Favale
Media Agency	Local Planet
Montaje	Shift Post
Montador	Saam Hodivala
Montaje	C&A
Montador	James Ireland
Montador	Adrian Scanlon
Editorial Producer	Stephen Mead
Post-production Producer	Lisa Vaughan
Post-production Producer	Dannica Green
VFX Lead	Ben Robards
Colorista	Jules Wileman
Música	Theodore music
Music Supervision	Tom Stanford