Jack in the Box - "Fuel House Episode 2 - Dallas Fuel"

David&Goliath

David&Goliath El Segundo, Estados Unidos

9567

Marca: Jack in the Box
País: Estados Unidos

Anunciante: Jack in the Box

Título	Fuel House Episode 2 - Dallas Fuel
Agencia	David&Goliath
Campaña	Fuel House
Anunciante	Jack in the Box
Marca	Jack in the Box
Fecha de primera difusión/publicación	2019 / 4
Sector Empresarial	Venta al detalle, distribución y cadenas de restaurantes
Filosofía	For the second year in a row, Jack in the Box maintains its presence in the rapidly growing esports industry as the primary sponsor of Dallas Fuel, Team Envy’s official Overwatch League esports team. To leverage the burger chain’s position as a sponsor and provide fans with behind-the-scenes access to their favorite players, David&Goliath created “Fuel House,” a six-part animated web series. Each episode features specific themes related to the Dallas Fuel team, gaming and pop culture, that provide layers of relatability and entertainment. For example, one episode sees the players plan an overly ambitious festival on a remote island doomed for failure, another sees them discussing their movie-like superpower ability, while a third features a robot that rises up against its human creators, reminiscent of the omnic crisis from Overwatch. Knowing the one thing that esports fans want most is access to pro players, their heroes, David&Goliath made the first four episodes center around a specific players from Dallas Fuel. New episodes drop each Sunday on multiple digital and social platforms like Gamespot, Reddit and XBOX. It was also timed to coincide with a major event hosted by Dallas Fuel on April 26-27. This event was the first Overwatch League stage held outside of its traditional home in Burbank, California. Jack in the Box brought Fuel House to the event with an interactive experience for fans. The integrated campaign includes digital and experiential, social and .com, endemic and non-endemic elements to create a season-long program that meets millennial gaming fans where they are.
Medio	Web Film
Duración	97 seconds
Founder & Chairman	David Angelo
Responsable de la creación	Bobby Pearce
Director ejecutivo de creación	Steve Yee
CD/ Art Director	Sheldon Melvin
CD / Copywriter	Matt Kappler
Director artístico	Anna Andreen
Responsable de conceptos / redactor	Eddie Klein
Account Director	Richard Henderson
Jefe de cuentas	Petra Pinsani
Strategist	Janet Shih
Director de proyectos	Amy Chiang
Director of Broadcast Production	Paul Albanese
Agency Executive Producer	Kara Pierce
Agency Senior Producer	Jane Krull
Director ejecutivo de creación	Terry Lee
Creative Director	Dane Macbeth
Executive Producer	Josh Libitsky
Responsable de la producción	Liz Catullo
Director of Business Development	Anne Pendola
Producer	Addie Stevenson
Animation Director	Jake Portman
Designers	Roger LA
Animators	Roger LA
Storyboard Artists	Roger LA