La Trobe University - "Living Landscapes"

Sick Dog Wolf Man

Sick Dog Wolf Man Melbourne, Australia

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Marca: La Trobe University
País: Australia

Anunciante: La Trobe University

Título	Living Landscapes
Agencia	Sick Dog Wolf Man
Campaña	Living Landscapes
Anunciante	La Trobe University
Marca	La Trobe University
Fecha de primera difusión/publicación	2017 / 2
Sector Empresarial	Educacion superior, Escuelas
Filosofía	A new La Trobe University initiative via AIRBAG and SDWM, inspired by one of the world's most influential living artists currently featuring at the NGV in David Hockney: Current, will see a virtual forest of hand drawn digital trees and plants translated into a real-life forest, creating long-lasting benefits for the environment. Under the initiative, Living Landscapes, visitors to the NGV's Friday Nights program create their own personalised tree on an iPad using the colours and brush strokes inspired by David Hockney. They move their tablet over a scale replica of the University's 30-hectare Wildlife Sanctuary and digitally "plant" their creation within a growing virtual forest. For each of the estimated 4000 virtual plants created during the initiative, La Trobe will plant one within the Sanctuary, which was set up 50 years ago to protect local flora and fauna.
Medio	Interactive Outdoor Experience
Duración	120 seconds
Productora	AIRBAG
Chief Marketing Officer (CMO)	Mark Engel
Director of Brand Marketing & Sponsorships	Julian Murphy
Campaign Manager	Annabel O'Neill
Social Media Manager	Felicity Cull
Operational Management	Vern Steele
Managing Partner	Adrian Bosich
Creative technologist	Steven Nicholson
Productor	Nick Venn
Productor	Johanna Rayner
Developer	Stephen Burns
Developer	Brad Hammond
Director creativo	James Orr
Director creativo	Elle Bullen
Design Director	Jake Turnbull
Business Director	Jarrick Lay
Social Strategy Director	Phoebe Bullen
PR Agency	Soda Communications
Managing Director	Chriss Mannix
Responsable de cuentas de agencia	Maddi Vantarakis